Your content's goal is not to get likes or followers, it's to give value.

who do you think is doing this best right now? here’s my short list:

founders @BenjaminPutano
mindset @ValaAfshar
history @chrishlad
vc @dunkhippo33

While expecting nothing in return, aka altruism.

Give, give, give and give before you ask!

I'm trying to find a book. It had a blue cover with a white or gray-ish full-page line drawing. Can't remember the title, but it was non-fiction.

This is surprisingly hard to search for.

Realization:

My content is my CV.

Do you have a portfolio or just shared on social? I'm generally just social but where I've done bigger things built a portfolio out to share it as a kind of base for it

Here's what Kobe Bryant can teach you about content creation.

👇🧵