You'll learn more about "how do buyer buy online?" than many other course with my example, I promise.

But a question first - 1st person to say "Content is King." Any guess?
.
.
Bill Gates.

After that, many would have started their content writing journey - a gate to pay their bills.

But is there any link between content with getting sales & how?

How buyers buy online?

Before your assumption, disclaimer - I'm not interpreting Bill's statement.

Now let's discover with my life example to see if there's an actual link between content & sales seeing how buyers buy in a glimpse.

Starting off - Content is everything & the best way to connect with your TA. True because it make your audience aware & builds trust if done right.

It doesn't matter offline or online, Content is Content which solve queries, make Brand Awareness & so.

What would you prefer to solve your query, Online or Offline?

If you ask me, I'll choose offline or online due to my respective reasons.

Online or offline education? I would always choose offline.

Offline & online has its own thing. I choose accordingly, what about you?

But here's the thing, I asked myself - "if I have an only choice of distance learning?"

Don't you think, your buyers might get such feeling of being offline but have no choice to go online first. You know very well in this pandemic.

And stats clear this doubt - over 90% of buyers do online search before buying anything, even offline.

Reason? - our buyers' habit of getting online information before buying.

And information they get for considering before any purchase is through your content, isn't it?

Why do the buyer do that way? Because of digital era - Convenience of choice or doorstep solutions on fingertips & time saving.

Remember this - "The way you buy things, much similar way your buyers buy."

So how to get sales online?

My own example will help you in this -

I'm a Digital Marketer handling Content Writing and Content Strategy, I have learnt way much more online than offline.

It helped me a lot.

The real thing is - Content matters & how the content creator communicates which eliminate all queries.

I consider to learn from whom

* who know the concepts or has done it,
* are logical &
* knows how to communicate.

That builds trust in me.

I don't choose random without consideration.

Recently I bought online #managementconsulting program from GrowthSchool. How?

I took everything into consideration from their content & communication.

I got trust from their approach.

I didn't buy until they solved all my queries.

I can say, being a offline person, I'm learning much from this online program where I met wonderful community

Advait Danke
Ajit S K
Shrey Singh
Muskan Agarwal & others

Its been 3 weeks now where we're learning framing a Problem Statement of a case study.

Though I practice this, I'll learn new perspective from this community.

So start creating content in this digital era to solve all queries to build trust that sells.