Pablo Gonzalez
I'm a guy that's been completely chugging the category design Kool-Aid since the moment that I read any of your guys' work. I've known it's the right decision—I've just been terrified to do it. When we talked about how consultants are “balls for rent,” it hit me with a ton of bricks. I'm going to use this, I'm going to go for it. I've fully, fully embraced it, and it's really worked out. This will be the year that I make the most money I have ever made in my life.
"IRON" Mike Steadman
I was on team struggle bus when I entered the Academy. I had clients that were rolling off. I had a big gap in terms of signing new clients too. And I had an empty pipeline. But what I discovered is that all my clients are actually launching brands. So they're going from zero to 100, and they wanna do it with someone that they trust. I got a new swagger now because I just feel so comfortable and competent launching these new brands. Because I know as much as it's a brand play, it's also very much a category play. I was calling Christopher all week, 'cause I kept closing clients.
Danny Bauer
I think this is probably the best investment I've made in myself. So far, that's the way it feels. I'm seeing a different response in the marketplace in terms of putting the message out there and speaking to my ideal Superconsumers. I feel so good sharing the message, and I could see the light bulb go on in the faces of those that I serve too.
Carylyne Chan
The Academy has been an exceptional way to solidify knowledge from reading the books and mini-books. The step-by-step workbook exercises, and weekly videos, have given me some fresh perspectives on various concepts + actionable items. So far, I've used the Magic Triangle and many of the category design principles to talk two new superstar clients through redesigning their categories and companies. The impact has been really great for them. I definitely attribute being able to close them quickly, and advise them well, to some of the techniques I learned from the Academy!
Holley Proctor Miller
The Category Design Academy has exceeded my expectations on every possible dimension. It's a special group of like-minded people, even though you might be doing very different industries and very different offerings. To have someone go deep with you and be a sounding board has been incredible.
Adam Frankl
I'm a Superconsumer of online courses, but the Category Design Academy is different. What I love about the Academy is that we have a diverse set of people with a common problem that we all want to help each other solve.
"IRON" Mike Steadman
I finished all the Strategy Therapy content over the weekend—absolutely world-class. The Category Pirates App is like a mobile MBA in my pocket at all times.
Nick Bennett
The source of volume analysis hit me in the face like a sack of bricks. I didn't think I had very much data to support my whole program. And I realized I have a ton of data about people when they enter the category, when they start making money, how they start making money. I have a lot of stuff, and it didn't really click for me until I did the Strategy Therapy course.
Lisa Kostova
Most of my clients are genuinely smart. But they have been conditioned by our educational system to be straight A students. So they're really good at getting a handful of instructions and saying, "This is my roadmap. I can execute on this roadmap." Now, I can give them a strategy roadmap as to how to start thinking differently.
Danny Bauer
Learning category design is one of the best investments I’ve made in myself. I’m seeing a different response in the marketplace and feel so good sharing my POV.
Pablo Gonzalez
I’ve known committing to my business was the right decision—I’ve just been terrified to do it. I went for for it and now make the most money of my life.
Danny Bauer
The course taught me what I thought I was doing for the last 9 years was in fact, now the real value I offered. It was a seismic event in my business. It helped me identify what my customers truly valued so I can double and triple down on that.
Mark Smith
Christopher & Eddie helped me go all in a category design, Empirical Energy. I was able to get live feedback on the design with clear next steps.
Dr. Mary Callan
After reading "Play Bigger," I was champing at the bit to go through Strategy Therapy! It exceeded my expectations. The coursework and live guidance helped me define the problem we're solving, and thus our category, more clearly. It's a lovely thing to know (not just dream) that your company can create a new category. Strategy Therapy is whacking the path through the jungle to get there!
Emile Coumans
It helps us get the right focus and strategy within the rollercoaster ride we are currently in.
Alfred
I heard Chris speaking on Lenny's Podcast and fell in love with his teachings and insights. The framework for category design that you guys have developed makes a lot of sense. As a problem and customer-obsessed entrepreneur that spends every waking hour obsessing about building a better future, your insights help me organize and better execute on the millions of variables zapping around my brain.
Afi
I love you guys! I have nothing else to say. I'm just learning a lot from you people! You guys are awesome teachers!
Anna
I've read your book and I fully agree with what you say. I think that we all need to care about our customers and create something of true value. Not just copy others mindlessly. Hope I can learn from you and create something great myself
Jill Consor Beck
Lenny has plenty of informative guests, but your talk really resonated w/me as I'm trying to reframe something that has sucked for so long into something completely different - basically wellness after 40 doesn't need to be dysfunctional. We're all sold so much shit (BTW, loved your liberal swearing on the pod) that won't truly help us that influencers say we need. Look forward to learning more.
Cathryn
You’ve got the gems that I’m searching for.
Jon Talon
Cutting edge.
Kimber Chin
Keep telling it like it is, mate!
Craig Park
Always insightful.
Felipe Bovolon
Category Pirates seems like an invaluable resource to help see things differently and create value in our lives and societies. Pirate on! Yarrr! 🏴☠️