I had the pleasure of having Cecilia on the team for the first years of building DPOrganizer, heading up our marketing efforts. During these years, our strategies and tactics changed several times and so did our organisation. Cecilia not only made sure our marketing team and efforts were aligned with sales/success and the company's overall strategic direction, she also played an important part in identifying when and how change was necessary overall. Cecilia is passionate about the customer's perspective, and is very knowledgeable about how sales, marketing and success needs to be aligned for a SaaS business to succeed. I think Cecilia would be a great resource for any company looking to build a customer oriented business built on the right people, technology and culture - Cecilia gets all of it, and will always speak her mind for the good of the business.