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๐ ๐๐ฎ๐ฟ๐ฒ๐ฒ๐ฟ-๐๐ต๐ฎ๐ป๐ด๐ถ๐ป๐ด ๐๐ป๐๐ถ๐ด๐ต๐๐ ๐ณ๐ฟ๐ผ๐บ ๐๐ฎ๐ ๐ญ ๐ฎ๐ ๐๐ต๐ฒ
Product Marketing Alliance ๐ฆ๐๐บ๐บ๐ถ๐
Day 1 at the Product Marketing Summit has been packed with incredible insights! From bridging the gap between product, marketing, and technical teams to aligning messaging with real customer needs, every session reinforced the ๐ถ๐บ๐ฝ๐ฎ๐ฐ๐ ๐ผ๐ณ ๐๐๐ฟ๐ผ๐ป๐ด ๐ฐ๐ฟ๐ผ๐๐-๐ณ๐๐ป๐ฐ๐๐ถ๐ผ๐ป๐ฎ๐น ๐ฐ๐ผ๐น๐น๐ฎ๐ฏ๐ผ๐ฟ๐ฎ๐๐ถ๐ผ๐ป.
๐น ๐๐ฐ๐ธ ๐ฅ๐ฐ ๐ธ๐ฆ ๐ฆ๐ฏ๐ด๐ถ๐ณ๐ฆ ๐ฑ๐ณ๐ฐ๐ฅ๐ถ๐ค๐ต๐ด ๐ข๐ณ๐ฆ ๐ฃ๐ถ๐ช๐ญ๐ต ๐ง๐ฐ๐ณ ๐ณ๐ฆ๐ข๐ญ ๐ค๐ถ๐ด๐ต๐ฐ๐ฎ๐ฆ๐ณ ๐ฏ๐ฆ๐ฆ๐ฅ๐ดโ๐ฏ๐ฐ๐ต ๐ซ๐ถ๐ด๐ต ๐ง๐ฐ๐ณ ๐ต๐ฉ๐ฆ ๐ด๐ข๐ฌ๐ฆ ๐ฐ๐ง ๐ช๐ฏ๐ฏ๐ฐ๐ท๐ข๐ต๐ช๐ฐ๐ฏ?
๐น ๐๐ฐ๐ธ ๐ค๐ข๐ฏ ๐๐๐๐ด ๐ข๐ค๐ต ๐ข๐ด ๐ฎ๐ข๐ณ๐ฌ๐ฆ๐ต ๐ต๐ณ๐ข๐ฏ๐ด๐ญ๐ข๐ต๐ฐ๐ณ๐ด, ๐ฃ๐ณ๐ช๐ฏ๐จ๐ช๐ฏ๐จ ๐ค๐ถ๐ด๐ต๐ฐ๐ฎ๐ฆ๐ณ ๐ช๐ฏ๐ด๐ช๐จ๐ฉ๐ต๐ด ๐ช๐ฏ๐ต๐ฐ ๐ฑ๐ณ๐ฐ๐ฅ๐ถ๐ค๐ต ๐ฅ๐ฆ๐ท๐ฆ๐ญ๐ฐ๐ฑ๐ฎ๐ฆ๐ฏ๐ต ๐ฆ๐ข๐ณ๐ญ๐บ?
๐น ๐๐ฐ๐ธ ๐ฅ๐ฐ ๐ธ๐ฆ ๐ฃ๐ณ๐ฆ๐ข๐ฌ ๐ฅ๐ฐ๐ธ๐ฏ ๐ด๐ช๐ญ๐ฐ๐ด ๐ข๐ฏ๐ฅ ๐ฅ๐ฆ๐ฎ๐ฐ๐ค๐ณ๐ข๐ต๐ช๐ป๐ฆ ๐ฌ๐ฆ๐บ ๐ฅ๐ข๐ต๐ข ๐ข๐ค๐ณ๐ฐ๐ด๐ด ๐ต๐ฆ๐ข๐ฎ๐ด?
Some standout takeaways so far:
โ๏ธ ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ฎ๐ ๐๐ต๐ฒ ๐ก๐ผ๐ฟ๐๐ต ๐ฆ๐๐ฎ๐ฟ โ Every decision should be rooted in real customer data and insights.
โ๏ธ ๐ฃ๐ฟ๐ผ๐ด๐ฟ๐ฒ๐๐ ๐ผ๐๐ฒ๐ฟ ๐ฝ๐ฒ๐ฟ๐ณ๐ฒ๐ฐ๐๐ถ๐ผ๐ป โ The best teams test, iterate, and refine, rather than waiting for the โperfectโ launch.
โ๏ธ ๐๐บ๐ฝ๐ฎ๐๐ต๐ ๐ถ๐ป ๐๐๐ผ๐ฟ๐๐๐ฒ๐น๐น๐ถ๐ป๐ด โ Buyers remember stories, not slides. The best PMMs craft narratives that resonate.
โ๏ธ ๐๐ ๐ฎ๐ ๐ฎ๐ป ๐ฒ๐ป๐ฎ๐ฏ๐น๐ฒ๐ฟ โ AI isnโt replacing us; itโs helping us work smarter and make better strategic decisions.
โ๏ธ ๐ ๐ฎ๐๐๐ฒ๐ฟ๐ถ๐ป๐ด ๐๐ฟ๐ฒ๐ฒ๐บ๐ถ๐๐บ โ Learning about applying the โMiddle Wayโ philosophy to freemium productsโoffering real value for free while naturally guiding users toward an upgrade. The challenge? Avoiding the โart of falling in freemiumโโfrom disengagement to conversion to entitlement.
A huge thank you to todayโs speakers from leading companies such as Katie Nafius with Visa, Scott Crawford with Lenovo, Nicole Watson with Salesforce, Richa Taldar with Walmart, Frank Boosman with Amazon Web Services (AWS), Casey Moujaes (Comeau) and Sarah Milbrath with The Knot Worldwide, Sierra Hack, MBA with Expedia Group, Aria Jelinek with Prelude @ Circuit , James Harper with Virtana Corp. Daniella Latham with Atlassian and more...
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Reflecting on an incredible week at the Product Marketing Summit in Austin!
A huge thank you to Martha Harris and the Product Marketing Alliance for putting together such a fantastic event and to all the speakers, panelists, and attendees who made it such a valuable experience. It was an honor to share insights on how product marketers can quantify their success, demonstrate impact, and prove value in any industry they serve.
It was even more inspiring to learn from so many brilliant minds in the field. Some standout sessions that sparked great conversations:
Hira Saeed on how to work with technical founders as a PMM
Saifuddin Gunja on marketing to buyers vs users
Scott Baker on navigating the AI landscape
Chris Apaliski on using qualitative insights and campaign performance to create deeper narratives
Priyanka Tiwari on leveraging thought leadership and influencer marketing for product success
Beyond the sessions, one of the best parts was connecting and reconnecting with fellow product marketers, including Crystal Crouch, Rachel Revoy, Anastacia Darby, Sierra Hack, Clinton Ford, Ryan Grippin, and James Honey, sharing experiences, and diving into the challenges and opportunities that lie ahead for our field. Events like these remind me why I love what we doโbridging the gap between product, market, and customer to drive real impact.
Already looking forward to next year! ๐
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This week I attended the Product Marketing Summit in Austin, and a few things really stuck with me. The pace of tech keeps accelerating, but keeping customers aligned is harder than ever. And when it comes to AI, it turns out even models need an expiration date. Here are some of the biggest insights that got me thinking:
- Tech moves faster, but customer alignment is more fragile โ Innovation should be intentional, not just for the sake of it.- Saifuddin Gunja
- We overemphasize sales over customer success- knowing why you WIN is just as important as why you LOSE. -Cam Turnbow
- Loss aversion drives decisions more than potential gains.- Rachel R.
- It's important to maintain AI hygiene โ set a โuse byโ date to retrain models. - Scott Baker
I'm still processing through countless pages of notes, AI tools, and tips/tricks - such an amazing conference Product Marketing Alliance!
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Feeling energized and inspired after attending the Product Marketing Summit in Austin this week.
I thoroughly enjoyed all the sessions, roundtable conversations and panel discussions by speakers experts like Crystal Crouch Saifuddin Gunja Priyanka Tiwari Nicole Watson Hira Saeed Aria Jelinek Chris Apaliski Candace Collins (who had a unique perspective of AI + empathy) and many more๐ It was wonderful to connect with peers, share best practices, and dive into the latest trends shaping our field.
Very well orchestrated show Martha Harris Casey Moujaes (Comeau) and team PMA!
Grateful to my leaders Daniel Metzel Mauricio Plaschinski Eli Seidner Christine Younkin for supporting such learning opportunities. I am excited to put these insights to work and drive an even greater impact ahead! ๐
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Had a great time attending and speaking at Product Marketing Summit Austin this week! Particularly enjoyed learning:
๐ก How to better leverage AI to expand marketing's reach and impact
๐ก Strategies for addressing unique buyer vs. user needs
๐ก How to pair qual & quant insights with storytelling to demonstrate value
Thanks again to the planning team for a well-executed, fun, and informative event ๐ Product Marketing Alliance Martha Harris
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PMM Summit in Austin was jam-packed with insights, strategies, and innovative ideas. I canโt recap the whole day, but hereโs some highlights!
๐ฅ AI in Product Marketing:
Scott Baker from IBM delivered a powerful message on how to thoughtfully integrate AI into our work.
His advice? Donโt be afraid to set a date to flush the training data and retrain your AI tools.
Data-Driven Storytelling:
Chris Apaliski from JPMorgan Payments laid out a masterclass on transforming numbers into narratives.
The bottom line: Context > Content.
โค๏ธ Empathy as a Superpower:
Candace Collins reminded us that empathy elevates every part of our work.
Her tip? Imagine your persona is a close friend or family member.
๐ Thought Leadership in B2B Marketing:
Priyanka Tiwari from AWS nailed what it takes to lead with thought leadership content.
Jayson Gehri from Delinea emphasized the importance of aligning product, sales, and marketing.
His advice? Use forrester and interview your customers!
Final Thoughts: Today reminded us that product marketing is equal parts art and science. What a great event. -
What a great day to round out the Product Marketing Alliance Summit in Austin.
Throughout the two days, we heard from folks with such a wide variety of backgrounds and daily workflows, but found commonality in how we bring the voice of the customer and the market to the forefront of our PMM activities.
I have to give a big shout to my fellow panelists James Honey, Ren Taylor, and Jesse Lopez, and especially to Crystal Crouch for moderating this lively group (seriously, should we start a podcast?!). Thank you Martha Harris and the hashtag#PMAAustin team for bringing us all together, and to Casey Moujaes (Comeau) for another unforgettable wrap up to the day.
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"People don't buy products, they buy stories."
I tuned into some of the virtual sessions at Product Marketing Alliance's Positioning, Messaging & Storytelling Summit last week.
And there's one takeaway from Elliott Rayner's session, "How to Tell Your Product Story in Less Than One Second," that I can't get out of my head (besides the quote above):
โจ Locate the aha moment โจ This is when your customer realizes your solution's value, or their "single moment of realization." You must deeply understand your ICP and their journey to identify that moment.
Your minimal viable story (MVS) starts there.
According to Elliott, there are three ingredients of a good story: ethos (credibility), pathos (emotion), and logos (logic). Tapping into your customer's "aha" moment helps infuse the element of emotion (or pathos) in your product's story.
I always say that B2B SaaS customers care less about your actual product and more about how its functionality makes a certain task (and their jobs) easier. This approach seems like a great way to differentiate your product in a way that strikes a chord โ in a good way โ and resonates with your target buyer.
(Also, still eagerly awaiting the replay so I can catch Emma Stratton's session! I just know she dropped tons of hashtag#messaging gems)
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๐ Positioning gets you noticed, but your narrative keeps people engaged. - Product Marketing Alliance
As my father would say, "That's the ticket!" (Does anyone say that anymore?!) ๐
๐งฐ Positioning is where & how your solution fits into the world - its the value prop, differentiators, benefits, & outcomes.
๐บ๏ธ The narrative is the journey. It takes them to places with the solution.
It reinforces for your audience:
๐ด What's happening in their universe
๐ด What they care about &
๐ด Where the product sits to overcome objections & solve pain points.
The difference in the two practices is distinctive.
You need both. -
Old Habits Die Hardโฆ and this oneโs a keeper. ๐
Yesterday, I found myself doing what I do best on a Wednesday โ tuning in to yet another incredible virtual event by Product Marketing Alliance: the Positioning, Messaging & Storytelling Summit. ๐ฏ
While diving into the sessions, I was simultaneously refining a new Messaging Differentiation Framework โ directly inspired by the insights shared during the summit. ๐
If you're a PMM looking to sharpen your narrative or differentiate in a crowded market, I can't recommend these events enough. ๐ฅ
Stay tuned โ I'll be uploading the framework soon on Reforge #artifacts ๐
