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Had a great time attending and speaking at Product Marketing Summit Austin this week! Particularly enjoyed learning:
๐ก How to better leverage AI to expand marketing's reach and impact
๐ก Strategies for addressing unique buyer vs. user needs
๐ก How to pair qual & quant insights with storytelling to demonstrate value
Thanks again to the planning team for a well-executed, fun, and informative event ๐ Product Marketing Alliance Martha Harris
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What a great day to round out the Product Marketing Alliance Summit in Austin.
Throughout the two days, we heard from folks with such a wide variety of backgrounds and daily workflows, but found commonality in how we bring the voice of the customer and the market to the forefront of our PMM activities.
I have to give a big shout to my fellow panelists James Honey, Ren Taylor, and Jesse Lopez, and especially to Crystal Crouch for moderating this lively group (seriously, should we start a podcast?!). Thank you Martha Harris and the hashtag#PMAAustin team for bringing us all together, and to Casey Moujaes (Comeau) for another unforgettable wrap up to the day.
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Iโm back in Chicago and reflecting on the awesome experience I just had at the Product Marketing Alliance Summit in NYC!
When I mentor my fellow younger marketers, I always advise to start investing in their education and network as soon as possible. The ROI will grow exponentially over time, and you'll never regret making that investment. I'll be adding PMA Summit to my list of recommendations to attend from now on.
From meeting all my PMM mentors and, letโs be frank, the people I not-so-secretly fangirl over here on LinkedIn every time they post #sorrynotsorry, to gaining gold-quality insights from all the presentations, it was THE event of the year for me, and 2025 has only just begun ๐
SPECIAL shoutout and thanks to Michele Nieberding ๐ for kicking off BOTH days with not one, but TWO different sessions on OKRs and AI, that was crazy (good)๐คฏ; Patrick Wall for sharing tips on how to structure a competitive intelligence program (one of the key topics I came looking for at the Summit); Namita Soni for blowing my mind with all the examples of scaling PM frameworks, even with a limited budget; and Tim Pollard for the great reminder of why itโs important to have a narrative and story across messaging and pitch decks (got me thinking I need to review all our Sales materials once again๐)
Do not regret purchasing that ticket and booking that flight. So, everyone, if you're looking at the schedule of events to attend in 2025, it's time to add this one to your calendar.
Iโm still planning to post more reflections on all the wonderful sessions, but I just want to jump ahead and say thanks to Ali Hanyaloglu for MCโing the event with such wit and energy, and to Calum Harris and the whole PMA team for the organization!
PMMs are a tough crowd to please, but everyone looked ecstatic :)
#productmarketing #PMANYC
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I just got back from Product Marketing Summit NYC and wow - the experience really lit a fire under me!
Being surrounded by so many smart, driven women was exactly what I needed! After attending bigger conferences like Snowflake, Data & AI Summit, Gartner and Google Cloud, it felt refreshing to be in a room where female talent was so well represented. Their energy and passion were seriously contagious!
The summit definitely reinforced my motivation to become a more data-driven professional product marketer. I picked up tons of practical insights that I can't wait to apply.
I'm feeling super motivated to dive deeper into data and level up my skills. Let it be just one thing for now that I bring from that conference. Going to invest more time in my education because honestly, continuous learning is non-negotiable in our fast-paced industry.
Really looking forward to our first San Diego meetup with Product Marketing Alliance pro members this week! ๐โโ๏ธ
#alwayslearning #womenintech #productmarketing #saas
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Spent last week with a host of smart, talented product people at Product Marketing Alliance NY and three weird things happened.
The very first person I met might be my sister and/or alternate dimension alter ego. Allie Wilson - loved your talk about capturing attention. Need to schedule that joint tattoo appt soon.
I wasn't surrounded by keyboard clacking in every session. Did y'all know you can attend large speaking events and have people ~gasp~ fully engage?! Kudos Calum Harris for the great programming.
I learned a new language. PMMs & CMOs aren't always using the same dictionary. Came back with a whole new set of vocab that hopefully helps us play a more unifying role with brands. Thanks to Paula Griffin Erin Dorshorst Hannah Connolly Sackett Jeffrey Hanrahan Lauren Nolan Claudia Masseo and more for the helpful dialogue.
Good week, great company, even better running weather.
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Excited to be at the Product Marketing Summit in San Francisco! It's a fantastic opportunity to deepen the knowledge and connect with industry leaders. I've already gained valuable insights from sessions on messaging strategies, AI's impact on PMMs, and win/loss analysis.
Thanks to the Product Marketing Alliance for organizing such an outstanding event.
