-
Charlotte Benoit
Senior Product Marketing Manager at Cornerstone OnDemandHighly recommend! The PMM course offers valuable insights and practical skills for product marketers. Instructors are knowledgeable and engaging, making learning enjoyable. A must-try for PMMs looking to level up their game
28 Mar 2024 -
Ann Marie Young
Global Director Product Marketing at Philips HealthcareThe PMA Core course covered many topics on the practicalities needed for strategic execution, launch excellence, and methodology behind productive marketing and thinking.
I was able to refresh some skills, polish ways of thinking and look through another lens of PMM meeting peers from other industries.
I also left with new ideas in my current portfolio strategy to take back and implement within our teams.12 Dec 2024 -
Marissa Stone
Product Marketing Manager at AddEventI was really excited about the in-person workshop because online learning can be distracting. Being there in person helps me engage more, get more out of it, and fully pay attention. The online resources to have afterward are great as reference.
19 Nov 2024 -
Amy Halls
Product Marketing Manager at UnilyI was impressed with the in-person PMA Core training. The training offered a comprehensive look at Product Marketing, and our trainer was engaging and able to pack a lot of knowledge into one day!
Our whole team attended, each with varying degrees of experience, and everyone left feeling like they learned something new. Highlight recommend the course and look forward to completing the Advanced course next!12 Feb 2025 -
I spent a full day last week taking part in Product Marketing Alliance’s Product Marketing Manager (PMM) Core Certificate's in-person training, and I’m still feeling energized by the experience. ⚡🙌
As part of the curriculum and team-based exercises, PMA emphasized the importance of cross-functional alignment in successful Go-To-Market strategies. One quote that resonated with me:
“Product marketing is the glue that binds product, sales, and customer success together.”💡🧬
This workshop reinforced the idea that effective product marketing isn't just about messaging or sales enablement—it's about strategically ensuring every team is aligned and moving towards the same goal. 🚀 👀
Thankful to have had the chance to learn from the insightful Anna Kovalenko, network with fellow product marketers in the GTA, and start my journey towards obtaining this certificate, hopefully by the end of summer. 📚 🌅16 Jun 2025