-
Spent last week with a host of smart, talented product people at Product Marketing Alliance and three weird things happened.
The very first person I met might be my sister and/or alternate dimension alter ego. Allie Wilson - loved your talk about capturing attention. Need to schedule that joint tattoo appt soon.
I wasn't surrounded by keyboard clacking in every session. Did y'all know you can attend large speaking events and have people ~gasp~ fully engage?! Kudos Calum Harris for the great programming.
I learned a new language. PMMs & CMOs aren't always using the same dictionary. Came back with a whole new set of vocab that hopefully helps us play a more unifying role with brands. Thanks to Paula Griffin Erin Dorshorst Hannah Connolly Sackett Jeffrey Hanrahan Lauren Nolan Claudia Masseo and more for the helpful dialogue.
Good week, great company, even better running weather.
-
And thatβs a wrap!β¨
Last week, I had the incredible opportunity to attend the Product Marketing Summit in New York, hosted by Product Marketing Alliance. It was an event filled with invaluable insights from fellow PMMs.
One takeaway that really stuck with me:
π£οΈ βAs a PMM, you need to be great at communicating, but also at teaching others how to communicate. Itβs a ripple effect!β
This mindset will definitely shape the way I approach Messaging and Sales Enablement moving forward!
A huge thank you to DataSnipper and my amazing team lead, Hande Kahraman, for this opportunity. I loved every second of it!
-
Sophia Chang
Senior PMMWhat an informative Day 1 of Product Marketing Summit Boston. It's a breath of fresh air to get myself outside of the regular day-to-day to learn, share best practices, and geek out over the good, the bad, and the ugly (mostly good!) of product marketing.
My key takeaways from today are:
π Partner with stakeholders to align on measurable goals at the beginning and track success to hold others accountable and power future initiatives from Eric Lessard
π Pushing back with CARE isn't saying no. It's saying yes to what truly matters from Elena M.
π₯ A combination of showing impact/value and building relationships is critical to growing your PMM career from Gillian Gual Hinkle
π¦ Great narrative design is closely intertwined with great positioning from Marcus Andrews (How is there no jellyfish emoji?! A squid will have to do!)
Join me tomorrow for an AMA roundtable discussion on how to partner closely and enable sales for Day 2 of Product Marketing Summit Boston at noon π hashtag#productmarketingsummit hashtag#pmmsummitboston hashtag#productmarketing
-
There's no doubt we need more women and minorities in leadership roles, especially in tech. And this group of amazing leaders in the field of Product Marketing are leading the way for others looking to further their careers and grow into the next generation of leaders. I so admire and respect the five brilliant individuals on the stage at the Product Marketing Summit Boston today for what was an excellent panel conversation. Thank you Shirin Shahin, Molly Conway, Katie Gerard, Gillian Gual Hinkle and Alana Cento for sharing your wisdom and experiences with us all, and for being an inspiration to so many others. π«Ά
hashtag#pmaboston hashtag#pma hashtag#productmarketing hashtag#womenintech
-
Met some AMAZING product marketers including Katie Gerard, Zack Wenthe π§ π’ , Maggie Bean, Erin Anderson, Olivia McNaughten, Amanda Barnes, and so many others!
Also a shoutout to everyone who shared their horror stories to make this presentation come to life! π» Allison Rona, Abigail Pancoast, MBA, David L., Jonathan Pipek π±, Gab Bujold π, Leah Rodriguez π
I absolutely loved being able to combine my passion for product marketing and my obsession with Halloween into a presentation powered by my peers π
Cheers to all the badass product marketers doing amazing things. Feeling refreshed and recharged!
hashtag#PMASummit hashtag#PMABoston hashtag#ProductMarketing hashtag#IRL
