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Still energized from attending the CMA summit! It was one of the friendliest, most open communities I’ve seen at an event - everyone was so happy to share ideas, sessions and conversations felt like a crash course. Reviewing my notes, here are key themes:
· AI and automation - working faster and smarter.
· Data quality is everything - bad data leads to bad results.
· Agile marketing: focus on real issues, adapting campaigns quickly.
· Case studies: amplification strategy is as important as the right creation approach.
· Internal buy-in drives long-term success.
· Efficiency before innovation: “Clean the closet first », cut group decisions, streamline project process.
Loved learning from Microsoft’s case study best practices, Meenakshi lakhwani’s smart AI use at Workday, and Angela Tribelli’s insights from marketing transformation at Bloomberg.
Excited to put the ideas into action!
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Yesterday's Customer Marketing Summit was one of the most valuable sessions I have attended for our industry. We heard inspiring stories, everyone was so generous with their insights and experiences in the roundtable sessions (real-life practical tips on how to integrate AI was a particular highlight for me!) and we were lucky to have an awesome chair in Claire Beatty who shared expert advice throughout the day.
On reflection I think another reason the day felt so positive was the evidence that pointed to Customer Marketing and Advocacy being recognised more widely as a strategic function by so many businesses. 💪
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Years ago, the customer marketing “summit” was just a handful of us customer marketers getting together at a local wine bar to figure out how to build this function at our respective companies.
Today, it’s a proper conference! Lanyards and all. Customer Marketing has come such a long a way, and we are only just getting started. I feel lucky to have the chance to continue to learn from the best in the biz. And I got to share a few of my lessons learned along the way today too!
Thank you for the opportunity Customer Marketing Alliance and it was a pleasure to share the stage with you Kate Mahon Jessica Noland Caleb Wang.
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I was fortunate to attend the Customer Marketing Summit in London yesterday!
The event provided an excellent opportunity to connect with industry leaders who shared valuable best practices and insights into common challenges. This experience helped me stay informed about the latest innovations in customer marketing 🚀
Thank you, Customer Marketing Alliance, for hosting such a fantastic event, and thanks to all the speakers who presented yesterday!
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Just landed back home after a quick 48-hour trip to NYC to attend the Customer Marketing Alliance Summit 🗽
Feeling grateful that I've had the chance to brush up on my customer marketing skills and learn from so many inspiring peers and friends. A few highlights and good reminders I'm bringing home with me:
- Perfect is the enemy of good. 🚢 Ship, test, iterate, repeat. 🚢
- AI isn’t going anywhere. 🤖 It won’t replace the human touch, BUT it can streamline content creation, email workflows, and even provide powerful data-driven insights into your customer.
- Customer marketing and customer success must align clearly to drive successful outcomes. Positive partnerships 🤝 happy customers.
- Data is queen. 👑 Use it to create better, more meaningful customer experiences.
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Every time I attend an event with other customer marketers, I leave feeling energized about the work we do and fully seen and appreciated by this fabulous community. ✨
This past week, I had the incredible opportunity to host/emcee Customer Marketing Alliance’s Customer Marketing Summit NYC and it was a dream. That feeling I described above…amplified by 10x.
With 150+ customer marketers under my wing for two days…I really wanted to make sure that this event was not only informative and full of valuable content but that it was engaging, intentional, personal, and fun. 🎉
And I took this job seriously…
I came prepared with opening remarks, I hosted a panel on the State of Customer Marketing full of recent, relevant data with 3 all star customer and consumer marketers (shout out to Nicholas D'Amato, Christina Dalton, Perri Haynes), I prioritized networking and connections, and I listened intently to dozens of customer marketers as they shared their experience and put themselves out there in the name of professional growth. I can’t emphasize enough what an honor it was to do this and I hope that it’s the first of many opportunities like this to come.
As my very loving and supportive friend Nora D. Wolinsky texted me, “You’re perfect for hosting. Your calling!” That was the cherry on top of a super validating week.
I’ll share more in the coming days about my content from the event, but I just first wanted to share gratitude for those in attendance...
You did not know this at the time, but I’ve had some of the most challenging months of my life recently and this was a welcome and productive distraction from that. I was nervous but your kind words, support and validation throughout the event meant the world to me. So, thank you to all the attendees! 💜 (And, a special shout out and thank you to my OG CMA friends who crushed it at the event -- Max Bailey, Nicholas D'Amato, Eve Falk!!)
Last but not least, sending an enormous thank you to Martha Harris and Customer Marketing Alliance for trusting me with this opportunity! I hope I did you proud! Congratulations on another amazing event!
