Last week, I had a spectacular day at the #GTM24 event in LA!
#GTM24 is the ultimate gathering of experts who share best practices and re-think go-to-market approaches.
Karen Sage, Maya Shah-Ceccotti and I discussed unlocking the company's brand to drive growth. We did a deep dive into community-led growth (CLG).
Let's refine the community beyond traditional approaches...
Did you know:
✅ 67% more leads for companies that have active blogs vs. those without (Source: HubSpot)
✅ 92% of B2B marketers agree that community drives insights to impact their product roadmap (Source: Salesforce)
✅ 33% YoY reduction in servicing cost for companies that focus on building support communities (Source: Aberdeen)
Here is a high-level framework for building a CLG strategy:
👉 Identify and align business goals and key performance indicators (KPIs) where you can leverage community-led growth. E.g. I want to leverage the CLG approach to drive acquisition.
👉 Develop 2-3 focus areas where you can leverage the community to help achieve those goals. E.g. How might we leverage user-generated content to drive acquisition? How might we consider leveraging influencers and their existing communities to drive brand awareness and acquisition?
👉 Set up a pilot. E.g. Identify users to generate content, think through content themes, types, distribution, etc.
👉 Test, learn, and pivot to build a scalable playbook
Sonal Mane could be a standalone reason to love this event! Her future of GTM AI and automation session with John Hessinger identified things GTMers should be experimenting with and how to incorporate GenAI into existing workflows.
The number one reason to attend any event from The Alliance/GTM Alliance is to connect with the most incredible people!
I'm not trying to make you feel bad, but the FOMO is warranted on this one.
Last week GTM leaders got together in LA for #GTM24 and it was AMAZING. It's time to get outside of our bubble and cross-pollinate ideas!
Finally, a conference in LA!
What an insightful two days at hashtag#GTM24 learning from folks in product marketing, enablement, ops, customer success, and more.
Lots of great tactical examples and advice around aligning GTM teams, building a revenue mindset, and practical ways to use AI.
Excited to take some things back and apply them!
#GTM24 brought together GTM leaders across SaaS companies to redefine GTM standards. The camaraderie of these leaders bonding over everything from day-to-day challenges to global strategy and leadership topics was inspiring.
🙏 A huge thank you to the GTM Alliance team for inviting me and John Hessinger for our fun conversation as part of the opening keynote! I'm grateful to everyone who shared their success stories and, more importantly, real-world challenges and best practices.
Insightful summaries and snapshots of #GTM24 shared by rockstar GTM and Product leaders such as Filip Szymanski, Jan Young, and Samantha Rideout have been making waves over the past two weeks. I highly recommend their posts on the topic for a full review and will include them in the comments below. Thanks to the organizers, and kudos to Jack Debono who has been an excellent connector and creator of the event.
⌛ To recap this thought-provoking event, particularly our fireside chat, I've kicked off a three-part series. 🌏 Part 1 covers the Future of Automation and AI regarding industry trends. The future of GTM looks incredibly inspiring! 💫
It was great to reconnect with Karen Sage my former Chief Marketing Officer, at #GTM24!
Her session on brand growth was truly inspiring, and I'm eager to leverage her insights in our marketing efforts at TNI.
Her expertise continues to be a great resource in my professional journey.
