As a successful entrepreneur who has built and sold a business, Arvid shows you in his second book, The Embedded Entrepreneur, the right approach to building an audience and creating a product or service for them.

The book is full of real-life examples that demonstrate a practical and actionable approach to embedding your business in your audience.

Learn why audience-first is a limiting thought and what it means to create an audience-driven business instead.

The book is full of valuable insights. I specifically learned a lot of actionable advice from the Audience-Building chapter.

From an honoured alpha-reader.