This is still unequivocally the best resource for creating landing pages. Been using it for *years* julian.com/guide/startup/…
Amazing quote by Julian Shapiro:
"You lose many years of your life when you're not deliberate."
The full post is a great read:
julian.com/blog/life-plan…
5. The Writing Handbook by @Julian. This book should sell easily for $40 based on the content, research & quality. But Julian makes it available for free and there are no strings attached - beyond please tell others.
It's such a good, and deep resource.
julian.com/guide/write/in…

This guide to writing well by @Julian is absolutely fantastic. Well worth a read if you're trying to build confidence with your non-fiction writing julian.com/guide/write/in…
Writing is one of the most transformative things I've incorporated into my life, without even publishing most of what I've written.
Great series of articles on *why* you should write, and *how* to do it, and do it well.
julian.com/guide/write/in…
Best growth post ever
julian.com/guide/growth/i…
Just finished your writing workbook. After 12 years in undergrad and graduate school, your class was the best instruction I've read on writing in one place. Excellent job!
Currently going through @Julian 's guide on Growth Marketing.
He writes so succinctly that my notes are just verbatim of his guidebook
📜The type of content you don't believe you can read it for free:
julian.com/blog/mental-mo…
One of the most valuable resources I've ever used:
julian.com/guide/growth/i…
When you write great content, it really does stands tall above the rest.
@Julian has the best handbooks, ever.
Going back to read for my 3rd and 4th time, and they're still better than the vast majority of new content I read on the same subjects.
This writing guide by @Julian is the best I’ve ever read, and it’s free! Highly recommend julian.com/guide/write/in…
Do you want to make your day insanely better?
Go to julian.com/blog
And start reading.
@Julian Thank you for such clear thinking and words 👏
My boss told me today, "You're like @Julian's disciple"
I guess I mentioned his writing way too often in our team meetings 😳.
To remember this day, here are lessons from my favorite post of his: "What To Work On."
🧵Thread🧵 1/11
Turns out the best guide on writing for the web I've come across is Writing Well by @Julian. And it's... free.
@Julian if you ever run a course - I'm in!
julian.com/guide/write/in…
I'm incredibly grateful to @julian for writing articles like this one.
julian.com/blog/starting-…
Not exactly just a writer, but you must see @Julian's handbooks! I have read the one on writing. Simply the best 👌🏼👌🏼
julian.com
Absolutely fantastic guide to "writing well" by @Julian
julian.com/guide/write/in…
Highly recommended!
I just came across Julian.com! This is one of the reasons why I have really enjoyed engaging on Twitter more. What an incredible resource! Thanks @Julian
P.S. I’m definitely going to borrow and adapt your approach to my needs/audience.
Just finished reading @Julian's handbook on how to write landing pages and I can't believe such a valuable resource exists for free! 🤯
✅ julian.com/guide/growth/l…
#buildinpublic
Still my go-to article when I wonder how I could improve my writings. A masterclass by @Julian
julian.com/guide/write/in…
It took me more than 12 months to write my first blog post. It sucked.
I'm restarting again because; 1) It's a personal objective for 2022 and 2) I found amazing inspiration and guidance from the handbook written by @Julian
julian.com/guide/write/id…
#intrapreneur #blogging
The Writing Well handbook by @Julian is nothing short of a masterpiece on how to constructively learn to write good non-fiction content.
Take notes. Implement.
julian.com/guide/write/in…
This is but a very brief dip in the ocean of mental models and decision making systems.
Stalwarts like Elon Musk and Julian Shapiro have perfected this art and it's a treat to learn from them.
I highly recommend you to follow their processes for a better understanding.
Brilliant resource - The Writing Well Handbook. Concise and actionable insights. #writing julian.com/guide/write/in…
An absolutely brilliant piece by @Julian that places much in perspective. Many thanks for writing this, Julian Shapiro julian.com/blog/vanity-me…
How is this free!?
It's very good, everyone. I promise.
Thank you @Julian julian.com/guide/write/in…
Currently reading @julian's growth marketing handbook and completely blown away.
It's not just an incredible guide to growth strategy, it's one of the best pieces of online writing you'll ever see.
julian.com/guide/growth/i…
I’ve been working out regularly for a few years now and just found out about this guide. It’s remarkable how scientific it is. Weeding out fluff is hard for online workout-tips and I wish I had found this sooner.
Amazing work @Julian julian.com/guide/muscle/i…
I have followed @Julian writing for years, and here's another great article by him julian.com/blog/mental-mo…
If you have time, just read all of his handbooks. They are non BS and full of insights.
I wish one day I could write as clearly and succinctly as him.
I never get tired of reading and putting to practice things I learn on Julian Shapiro's @Julian writing handbook! Absolutely priceless!
There are very flow personal blogs that make you think twice and read them thrice. Thanks @Julian
julian.com/blog/life-plan…
My favorite personal websites on the Internet:
- nav.al by @naval
- julian.com by @Julian
- perell.com by @david_perell
- waitbutwhy.com by @waitbutwhy
- sive.rs by @sivers
What's yours?
this thread is absolutely insane. I keep rereading bits to let them sink in - and I've owned a presentation company for 24 years and been a speaker for 18. Such high value. I'm not even finished yet. Holy shit!
Brands posting fluffy "content for the sake of content" for the last 6 years has felt like death by mediocrity.
But I just discovered @Julian's handbooks, and I'm blown away not just by the value, but by the *UX* of each post.
Go to julian.com and grasp knowledge.
I have been always fan of @Julian for his writings and exceptional handbooks.Totally recommend julian.com/guide/muscle/i…
tl;dr—I don't know @Julian, but these guides have changed the way I work and play. Huge thanks for the time and energy spent.
Check the full list out here: julian.com
Hands down the best place for how to write an effective blog post is @Julian's guide.
julian.com/guide/write/in…
There hasn't been an article I've written where I've not gone back to check out his advice.
Recommend it to anyone writing online.
julian.com/guide/write/in… discovered and read this handbook by @Julian. He has surely killed half the writing courses out there. Thanks for putting this together. 🙏
Also highly recommend his writing guide, helped me a lot: julian.com/guide/write/in…
👋🏼 I am the same on basically all of these things, but am making my way through this new with the intention of starting mid-month or in February when things settle down a little, it's been really, really helpful - julian.com/guide/muscle/i…
Golly, @julian sets an excellent standard for publishing on the web with his guides:
julian.com/guide/write/in…
Beautiful, well organised, clear, concise.
I particularly like the two-layer sticky footer navigation.
Amazing!
I'm amazed this writing guide is available for free! @Julian
julian.com/guide/write/in…

Recently I have posted a landing page for @painlesstracker on indiehackers. As a feedback I got an advice to check out the article from @julian how to make an efficient landing page. It’s truly awesome julian.com/guide/growth/l…
I could really use some feedback on a "Founder's Letter" I'm writing for our new co.
If you have 5-10 minutes to read + rate my letter, please let me know. Happy to return the favor if you're working on something!
ps. @Julian's writing guide is wonderful julian.com/guide/write/

I’m a huge fan of writing as a marketing practice. Learn to write by reading great writing, old advertisements and practicing yourself. Here’s the best guide on writing you’ll read by @Julian julian.com/guide/write/in…
#1 "Growth hacking is simply data-driven revenue maximization." - @Julian writes this in his amazing Growth Marketing handbook. julian.com/guide/growth/i…
The book was super helpful for me understand how every part of the #growth funnels works.
On my way to #100daysofgrowth 🤞
The first spot I send anyone who is interested in getting into this area is @Julian.com's growth guide. It's so clear & concise, while being in-depth enough to push towards action.
Hi @Julian , that muscle building guide you wrote julian.com/guide/muscle/i… is awesome work;) Pragmatic issues for ordinary men. That article have been missing. I wonder how systematic person you are.
After reading the section where @julian uses the introduction to his body building guide as an example of a captivating intro, I felt compelled to share the body building guide with a friend.
I suppose that's proof enough. Bravo. 👏
julian.com/guide/write/in…
Mental models are frameworks for thinking, and decision making.
julian.com/blog/mental-mo…
Great read! Another masterpiece by @Julian
Also, shout-out to @julian and his incredible guide to writing.
Used it to write a great introduction and plan out the details of every chapter before writing.
Structured writing goes faster, and can better deliver a concise message.
Check it out 👇
julian.com/guide/write/in…
Damn @Julian cuts to the quick julian.com/blog/mental-mo…
Today, I'm going to introduce you the amazing writings of Julian Shapiro, @Julian -- read, save and re-read his Handbooks at julian.com
Follow his blog at julian.com/blog
I started reading him long back. I spent the last week reading again.
Everything @Julian publishes is such a treat to read. Here's an example julian.com/blog/mental-mo… also my candidate for the blog with the cleanest UI 💯
— @Julian’s guides are 👌🏼—
Been waiting for this one for a while!
julian.com/guide/write/in…
The most invaluable advice on growth marketing I've ever found is from @Julian and his team at demandcurve.com. I cannot highly recommend fellow UX designers & entrepreneurs their e-handbook julian.com/guide/growth/ and podcast recordings youtube.com/channel/UCtTB2… 💪🏻

This @Julian guy researches growth marketing, writing, and fitness. Who says you have to have a niche? And how did he manage to get these perfect handles and URLs? julian.com
@julian's guide on writing well is truly exceptional. To me, it felt like a modern revisitation of the timeless book "On Writing Well" (that is compliment)
julian.com/guide/write/in…
Here is to a great week! One of the best pieces on organizing your... #life! Worth reading! julian.com/blog/life-plan…
julian.com/guide/write/in… An absolutely fantastic guide to writing well. From @orenellenbogen’s newsletter.
Mental Model Examples: One of the best explanations of how to redesign your life, stop hating it, and feel like you control it rather than it controlling you.
Do the work herein.
For yourself and everyone around you. julian.com/blog/mental-mo…
Hey @Julian , I just wanted to say that I'm totally a fan of your posts! 😍
A great site on Growth that I've been consulting for a long time : julian.com 🔥
One of the most thought provoking life direction posts I read in a long time. Loved it, cheers @Julian julian.com/blog/life-plan…
The "Writing flow" playlist by @Julian is amazing for any focused activity – working, writing, reading, thinking 👍
open.spotify.com/playlist/62zaW…
I’m usually disciplined at thanking mentors, friends, and role models I meet and interact with in person.
Today, I’d like to express my gratitude towards @Julian - who I’m yet to meet or interact with except for a few DMs here.
His writing has impacted my mindset greatly🙏🏽
Julian, I just read your guide to writing well. It was excellent. I will be referring to it repeatedly.
This is great. Congrats on the release! I've recently been reading @Julian's writing guide and I see similarities in your approach. julian.com/guide/write/in… Highly recommended.
@julian's guide to growth is an incredible piece of content gold.
It's a must-read for anyone unfamiliar with 'growth' or a startup's marketing function. I have spent the last week+ combing through it.
What other content goldmines should I read?
julian.com/guide/growth

Today I stumbled upon @Julian Shapiro's website. Brilliant and inspiring.
julian.com
Part of the magic of Twitter is that people help you and don’t even know about it.
Thank you @mkobach, @david_perell, @shl and @Julian for significant value and insight as of recently.
#SaturdayGratitude
I'd love to learn from you how to do this! What you've done with Trends is super inspiring.
Between that and this piece by @Julian I'm seriously reconsidering my idea that SaaS is the way forward for me: julian.com/blog/life-plan…
Powerful resource from @Julian on the essentials of copywriting, design, and growth marketing as a whole. Concise, applicable, accurate. Would happily pay for an ebook version of this: julian.com/guide/growth/i…
This link completely changed the way I look at marketing: julian.com/guide/growth/i… @Julian
Loved this from @Julian. Excited to put in those hours 😤

listened to this twice already - super informative, direct and action-oriented insights for growth marketing.
Just read @Julian's Writing well series in one go!
I have never read anything this long in one sitting.
Started taking notes... By the end of the article he summarised the entire series so well, that I had to discard my notes😅
Highly recommend this-
julian.com/guide/write/pr…
Following this. This article from @Julian: julian.com/guide/growth/l… is pure gold on the topic!
I've been trying to improve my landing page copy today and stumbled upon @Julian's blog. Simply wow 👌 His whole blog is amazing. I have a lot of reading to do...
julian.com/guide/growth/l…
Something similar is the ICE framework. Pretty useful because it takes into account also the easiness of the task and the self confidence. I found out about it reading this (long but worthy): julian.com/blog/mental-mo…
I read 2 of your life-changing, mind-resetting articles today. I consider myself a very fortunate man 😁.
I've setup my weekly alarms and will follow up on the mental exercises too.
Thank you Julian.
1 julian.com/blog/mental-mo…
2 julian.com/blog/life-plan…
It’s a beautiful website, for sure. I was just as mesmerized when I first saw it. The writing guide heavily influenced my writing work from day one.
This guide by @Julian blew my mind how much I was nodding in agreement the whole time. julian.com/guide/growth/l…
🙏 Your effort, which was clearly intense, is super appreciated and made me a better creator. So powerful that one person can dig deep and “solve” a problem for ever.
You did that here. ❤️
I came across @Julian's guide to Growth Marketing over the weekend and 🤯
It's one of THE best startup marketing guides I've ever read.
Do yourself a favor and check it out:
julian.com/guide/growth/i…
This is one of my favorite articles on the internet — one that I consistently return to when building sites.
Bravo, @Julian: julian.com/guide/growth/l…
I've been applying lessons from @Julian's work on writing.
Check out the difference before and after!

Thoroughly enjoyed this but even more your article on this (it links nicely to your about page). I’ve spent the last 24 hours mostly voraciously reading all you’ve written. I’m grateful you found writing
BTW I'd like to add - your Writing Guide is the best long-form writing about writing (excuse the repetition) I have ever read on the internet. Thank you very much for the incredible work you do, you've made a huge impact in my life 😀
”Writing Well” handbook by @Julian is fantastic! In just over an hour, I learned more about writing than in my whole life.
If I could humbly offer another absolutely phenomenal, actionable-advice filled resource: @Julian’s growth marketing guide and specifically the landing pages section julian.com/guide/growth/l…
This took 1000+ hours to create. You can digest it in 30 minutes.
Time to put it into practice.
Thank a million @Julian.
julian.com/guide/write/in…
This handbook by @Julian about Growth and customer acquisition is very good. Great resource for those building startups.
julian.com/guide/growth/i…
If someone says there's a better explainer of Growth Marketing than @Julian ...
I'd like to have a word with them

You are CRAZY. The handbooks you have is GOLD. @Julian
He produces one of the best free content about marketing, growth hacking, content marketing, ads, etc...
If you want to learn about marketing, you should read everything he wrote! (Twice!)
Oh how I enjoy and envy your website ('s design), content and writing abilities @Julian
It's great.
This post by @Julian is truly eye opening.
I can go on and on about why the mentioned framework is really good for evaluating big projects (and daily life decisions) but instead of doing that, I'll just drop the link so you can try it yourself.
julian.com/blog/life-plan…
The biggest unfair advantage I discovered this month: EVERY handbook from @Julian
Lovs it, it's still one of the most genuine resourcefull site on the Internet. Without a huge hidden a agenda behind it, a rare breed nowadays.
Flagging my goal: Write a masterpiece handbook on a niche subject.
@Julian’s Building Muscle and Marketing handbook will be the bar to hit. They make me jealous, in awe, and motivated at the same time.
Yooo @Julian ! Hope you’re good this Friday 🤙🏼 I’m excited to start your program with finally putting on some muscle weight and filling out my shape, never considered doing this but it’s time for me to change! Thank you for sharing all you learned for free really thank you man
After writing regularly for seven years I still struggle every month.
Just stumbled upon this writing guide by @julian which is excellent.
Everyone should read this.
julian.com/guide/write/in…
This is a topic dear to my heart lately: What to really do with your life. Really well articulated by @Julian. (Thanks for writing about it Julian)
julian.com/blog/life-plan…
Dang. @Julian over here making me rethink my life (in the best way).

Read @Julian’s post on selling.
Probably the best thing to read. julian.com/guide/growth/b…
I think I understand what I need to, now time to start experimenting. Need to clear a few hours from calendar.
Will keep updating this thread as time goes by!
‘What you should be working on’
This is so good. Been thinking on it & revisiting it for days.
Even if you enjoy your work, there’ll be a time for consideration.
Kudos for putting so much time and effort into it @Julian 👏 julian.com/blog/life-plan…
Today I got schooled in the art of writing really captivating blog posts by the one and only @stemmlerjs. He helped me solidify the things that @Julian talks about in his writing guide and helped me apply them to a post I'm working on. #LearnInPublic
julian.com/guide/write/in…
🧵
Absolute clarity, conciseness and inspiring, @Julian 's about page is simply incredible julian.com/about
I want to give a shoutout to @Julian.
This man has had such a strong influence in the development of my marketing and sales mindset. I cannot thank you enough.
Happy thanksgiving
Whenever I feel lost, this is one essay I keep returning back to.
Thanks @Julian for this brilliant piece!
julian.com/blog/life-plan…
Just discovered @Julian's blog julian.com. Now addicted to it. Ended up reading for hours. It is a treasure trove of wisdom.
Love this, I just started reading your handbook. Thanks for creating beautiful content. I literally read the first welcome section twice I liked it so much.
Shapiro is truly a treasure trove of tremendous writing and marketing knowledge. I'm beyond impressed.
Pretty sure one of our employees totally has a crush on @Julian. Not complaining because it helps out with all the growth work needed 😅
This exercise by @Julian was a game changer for me.
julian.com/blog/life-plan…
I didn't even have to finish it all to know what was right for me.
I recommend it every time this question/topic comes up.
Also, happy to go back and forth with you more to help figure out whatsup?
“Has exposure to certain people caused you to neglect what you value by adopting others' values through osmosis?”
Gold-mine (via @Julian)
julian.com/blog/life-plan…
I came across @Julian's work and website.
1 word: incredible.
Great work Julian. I hope 2021 is exponential for you....
Also, here is a cool quote from his website: julian.com/about

wrote an article titled 'What To Work On' and it has profoundly impacted how I choose where to spend my time.
This thread is a little bit of the greatest hits w great new frameworks.
It's the sort of thread you save & read 3x a year to make sure you live intentionally
thanks for your amazing talk on @joinupstream today. I learned more about growth in those 10 minutes than I have in the last 10 months. Thanks @ajt for being such an epic facilitator and organizer. Happy new year y’all!
I'm glad you are a writer as your threads are brilliant, Julian!
I can't ever recall reading a thread that was poorly written by you, so this is testament to how much I enjoy your writing style 👏🏼
Doing things to minimise regret is a great way to make long term decisions ✅
Maybe it's a weird thing to say, but your site is AMAZING. I really appreciate all the work the developers and you put into it to make the content super clear and readable. Congrats!
This is still one of the best resources for writing well that I've ever read.
julian.com/guide/write/in…
@Julian writes fantastic guides. Definitely check out his Growth Marketing and Exercise guides, too.
I've bookmarked & saved @Julian's tweets more than anyone else of my followers lately. I thank serendipity for crossing his profile path. High value content. Thanks, mate🤝🙌
@Julian's handbook "Writing Well" is 💯
"In 30 minutes, I can help you become a remarkably better writer." -> I think this actually happened 😂
Some of my favorite passages ⬇️
julian.com/guide/write/in…
I encourage you to have an open mind, ready to put in the mental work, and read this guide to learn how to think better. I can't think of a better example of "giving away gold".
julian.com/blog/mental-mo…
provide a lot of value which goes way beyond the usual advice everybody else is preaching. I think about some of his tweets often, and he gave me many ideas. Not everybody does that to me.
His website: julian.com
What @Julian has built with his online handbooks is really impressive from a content, design, and format perspective. So much work went into it, and there's so much to takeaway. julian.com/guide/growth/i…
Just reading @Julian's guide on writing. It's truly exceptional. There's so much that applies to songwriting. I'd highly recommend you give it a read. julian.com/guide/write/in…
Dude how do you create such good stuff? I just stumbled upon you and your twitter is like dropping a cokehead in a crackhouse. This and that Tweetdeck video blew my mind. Hats off...you're a gem.
I bookmark nearly all your tweets because it's the next best thing to downloading them straight to my brain. :)
one of the most profound blog posts that I've read in past 2 years. Thanks @Julian
julian.com/blog/life-plan…
BTW @julian, I just read your handbook on writing well. It's simple exquisite. It's five (long) pages that perfectly covers how to write in a way that's simultaneously thorough, encouraging and entertaining.
Well done.