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Leslie Barry
CEO Exponentially

I really enjoy your newsletter. It's one of the few I read consistently.

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Niklas Bräutigam
Co-Founder @ Conversion Stash

I've been a loyal reader of Experimental Mind for years. It's my go-to source for keeping up to date with the latest developments in experimentation. Kevin always provides extremely valuable insights and the newsletter is a real gift to the community!

8 Jul 2025
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Slobodan Manic
No Hacks

It's so well curated, I almost feel like Donald Trump when they give him the entire daily briefing on one page. Except I actually read this. And I don't eat McNuggets with ketchup while I do. It's great!

30 Jun 2025
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Chris Gibbins
CXO @ Creative CX

Superb newsletter that I read first thing every Monday, and always recommend to my team

10 Jun 2025
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Melanie Kyrklund
Head of Experimentation at Specsavers

Kevin's Experimental Mind newsletter is always an engaging read - curating informative and thought-provoking articles about experimentation and beyond!

4 Mar 2025
Dennis
CEO @ Convert.com

There is always something I’ve missed the period it covered. I’m pretty well informed… but still always a nugget that helps my business.

8 Nov 2024
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Brian Poe
Chief Optimization Officer at Mammoth Insights

... really good newsletter for those in experimentation

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Collin Crowell
Vice President, North America at Kameleoon

Kevin, your e-newsletter... It saves me so much time and I always learn something new. Many thanks!

Bérengère Pohr
Team Lead Experimentation and Testing at Babbel

Big thanks for your work. Since 2022, I've looked forward to opening this newsletter every Monday. It's always on my top recommendations for anyone looking for great reads on experimentation, and such an essential resource for this community!

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Timothy Chan
Head of Data at Statsig

... my favorite weekly experimentation digest

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Dave Masters
Senior Director of Product at Realtor.com

... your newsletter is packed with wonderful resources

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Rajneesh Gautam
Founder @ Dexata

This week's Friday shoutout for Kevin Anderson and team behind the Experimental Mind newsletter. Your unwavering dedication to curating this informative newsletter week after week is truly commendable. The incredible collection of insightful articles, white papers, case studies, job opportunities, and upcoming events you provide consistently is an invaluable resource for our Experience-Optimisation community.
Thank you for your commitment to fostering knowledge-sharing and professional growth. 🙏

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Craig Sullivan
Chief Executive Officer at Optimise Or Die

... superb newsletter

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Marta Mijatov
Digital Experimentation Lead at A1 Telekom

One of the very very few newsletters that I actually always open and read. So thank you for doing this newsletter and doing it so well :) Please keep it up!

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Dylan Lewis
Experimentation Leader at Atlassian

If you love experimentation, I would highly recommend Experimental Mind from Kevin Anderson.

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Bhavik Patel
Director of Analytics at Hopin

Kevin's newsletters are great!

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12 Fantastically Diverse Newsletters in the A/B Testing Space
Convert.com

The OG A/B testing newsletter ... improve your understanding of experimentation, analytics, and behavioral science

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Eden Bidani

... super helpful - great for catching up on experimentation news and developments in the global community.

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Ton Wesseling

Great newsletter, keep on publishing!

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Riccardo Vandra

Experimental Mind Newsletter by Kevin Anderson: your weekly dose of CRO news, a fantastic resource to be always up to date with new articles and trends

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Mark Pybus

... yours is one of the few newsletters I always open and read. This one contained some particularly good (and relevant for me right now) topics.

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Andra Baragan

It's one of the few I'm actually opening when it hits my inbox 👍. Nuggets of valuable info.

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Siddhartha Sharan

One of the few emails I subscribe to which I read in entirety.

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Luka Nikolić

I used to be a newsletter junkie. I've since unsubscribed from most of them but there are three that I will probably never turn my back on for as long as they exist.

These are John Ostrowski's Positive Experiments, Kevin Anderson's Experimental Mind and Rommil Santiago 🔦's Experiment Nation newsletter. Speero's is really good too but these are by far my personal faves.

If you work in experimentation (and even if you don't) and aren't subscribed to these three newsletters, the joke's on you. Seriously, just go do it. You owe it to yourself. The links are in the comments.

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Adam Cox

I look forward to reading it every Monday to start my week! Keep up the great work!

13 Dec 2021
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Francis Guan
Data Analyst

This newsletter is one of the first ones I started reading when I entered this industry, and I still look forward to each one. Interesting tidbits of information that I would not have came across elsewhere.

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Merritt Aho
@alphanumerritt

I'm loving the newsletter. Great contribution to the community.

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Melle Moorman

Great article 💙 Kevin, thanks for sharing through your weekly mailing 💪 Shout out to this highly recommended newsletter.

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Bithika Mehra

... a well put together newsletter! The posts are rare finds and not those that are doing the circuit already. Thank you for making us all smarter!

I really enjoy the one by @kevinanderson. Spot on for my work/field and often stuff I missed myself.