Thread๐งตon my #BrandMarketingMentorship Program๐ ๐ ๐
6 months back when I first decided to start this with @growthschoolio all we wanted was to create an experience. Not just a CBC but build a community of like-minded marketers who wanted to grow together.
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๐จ IMPORTANT ANNOUNCEMENT ๐จ
Hey everyone!
I am super-excited to announce that I am launching a very exhaustive and exclusive 8-Week Brand Marketing Mentorship Program in partnership with @growthschoolio & @VaibhavSisinty.
Super Super Excited to unlearn, relearn and grow with all the amazing like minded folks at the 1st cohort of the Brand Marketing Mentorship
Amazing thing you guys are doing @ GrowthSchool. Already connected with many in just 2 hours and the time ahead looks super enriching.
lovely seeing all the industry folks coming together and super duper excited to learn from the man himself Sai Ganesh along with other stalwarts.
Looking forward to next 2 great months of learning.
Thanks Uttam Gupta โ๏ธ Vaibhav Sisinty โ๏ธand all others again.
#brand #marketing #learning
Sai Ganesh lit up our (mine and my friend's) lockdown with India Wants to Know Quiz (IWTKquiz) online quizzes which we attended diligently through the last two years. Have been super impressed with his calm on-screen presence and the superb presentation of the sessions. I found out only recently that he is the brains behind the catchy campaigns of Dunzo! Very excited to learn from him and the other big guns of branding. Way to go GrowthSchool and Vaibhav Sisinty โ๏ธ. This is your best program yet. Onwards and upwards.
Happy to be the part if first cohort of Brand Marketing Mentorship program with GrowthSchool
Looking forward to learn from both Sai as a mentor and the amazing peer group!
#marketing #brand
Super Duper Excited ๐๐ to be a part of this #Brand Management Cohort 01.
We have started our journey with our mentor guru Sai Ganesh sir. Thanks GrowthSchool thanks Uttam Gupta โ๏ธ for building this awesome community.
Already met with Akshay Purohit Praneet Mendon โโ will create this community to create some meaningful story.
Lastly thanks โค Vaibhav Sisinty โ๏ธ
Tatwabit Pattanaik
Is Paid marketing going to be Dead?
Well according from a consumer point of view I hate to see ads while watching a video on #YouTube, #hotstar and many other platforms also.
So what is the solution? Sooner or later I might go and purchase the paid subscription of that platform for an #ad free experience.
As per the latest data there are 50 Mn+ #youtube users are the paid subscribers, who enjoy their content without any ads. If this number increases, then the non paid users will be bombarded with ads which will lead to a bad viewing experience for them.
So the brands have to be much more productive in generating meaningful Share-Worthy content which has the potential to spread #organically not too dependent on #paidmarketing.
A great insight from Sai Ganesh from the #brandmarketing cohort.
#GSfellow GrowthSchool #content Uttam Gupta Vaibhav Sisinty โ๏ธ
Jigar Chhadwa
Often as Digital Brand/Product Managers we are asked a common question,
How do we build a Digital Brand/Product?
Is it New Tech Developments that are required or is it additional manpower that is required to drive Sales?
The answer to this lies in two simple words, read till the end to find the answer!
Key Learnings from Digital Brand Building Workshop by Aditi Anand presented by GrowthSchool :
1. Understanding the customer purchase Journey:
- Often sitting in the corporate office we forget what is the actual pain point which our customer is facing and develop a journey which we think is ideal.
2. Influencer Marketing:
- In the age of physical era, we use to take recommendation from our friends/relatives to buy a product or avail a service, today customers trust an Influencer or reviews of fellow customers to make a purchase decision.
3. Content Marketing:
- In digital, your brand has to constantly communicate with the customer. The customer has now shifted from a big television screen to a small mobile screen. The communication needs to be also short and crisp.
4. Using Social Media to its fullest:
- Brands generally use social media just to post or share updates with their customers but social media can be used for other purposes like gaining consumer insights, having a CTA for purchase or building a loyal consumer base.
5. Measuring Marketing Efforts:
- Marketing has to be effective and efficient. Effective to help you build your brand and efficient to get you the response at the lowest cost.
Now, the answer to our first question on How do we build a Digital Brand?
It's 'Customer Experience'!! The day we create digital products/journeys which actually solve a customer problem/pain point and measure the effort on no. of. satisfied customers. You have arrived as a digital first brand/product.
The aim of any digital Brand/product should be to build a loyal base of customers. Your loyal customers will be your brand advocates who will bring you new customers. As this increases, so does your top & bottom line!
Share some of your experiences in the comments on how are you building a digital first brand/product?
Prashant Gajjar
In #Traditional #Marketing You will create a TV Advt. that everybody in the family would like. In Traditional Marketing, Content is Prepared and optimized for Reach.
๐ while in #NewAge #BrandMarketing on Social Media you will create content/communication that only a few people will like and they will talk about it / will Share it.
๐Create content not to please everyone, content should be created to get the attention of some people and they will talk about it with everyone.
#learned From GrowthSchool by
Sai Ganesh
#pjgajjar #newagelearning #paradigmshift #socialemediamarketing #gsfellow #GSBrandMarketing #branding #marketing #traditional
Prashant Gajjar
#saturday : A Day when you don't Learn Something new is a Day Wasted.
Yesterday (23rd July 22) was a Great Learning day, as spent time learning with Sai Ganesh and Siddhartha Kathpalia on #productmarketing
๐ข Siddhartha Kathpalia Thank you for sharing valuable insights on Product Markering and Sharing your Knowledge on the Top 3 Channels for Product Marketers
โ๏ธ Sai Ganesh Thank you for Solving Basic Queries. It was just the end of the First week, Yet 7 More to go๐. Excited for the Upcoming Week, which I am going to spend with you, which is going to enrich my knowledge and will help to grow with you. ๐
GrowthSchool #GSfellow #brandmarketing #productmarketing
#learning #marketers #growthschool
This is not going to be some typical online course where you just get access to some pre-recorded videos, to watch on your own, and learn alone.
Instead, this course is going to be completely focused on a project-driven approach and execution-based learning.
And with this weekEND, a new learning begins with GrowthSchool and Vaibhav Sisinty โ๏ธ with a commitment to give my 100% to become the best Marketer out there!
#GrowthSchool #GHB4 #GrowthOP