How upskilling transformed my career from a Digital Marketer to a organic Growth marketer
Upskilling at GrowthSchool helped me become a Swiss knife. I successfully managed to crack an opportunity with a mentor at GrowthSchool and I am working on enterprise SEO now.
I had been following Vaibhav for a long time and always admired his knowledge and work.
To start with, I got introduced to GrowthSchool's LinkedIn 5-day Crash Course, and then soon they launched Growth Hacking Intensive Program; I enrolled in both the programs consecutively.
I was already working as a freelancer, where I helped my clients with SEO reports and services. As I started learning Growth Hacking, my working pattern changed, and I was able to create more in-depth information, impressing my clients, and then helping me convert them into paying clients.
When I started implementing LinkedIn Growth strategies, my profile views grew by 2X, and I got multiple opportunities and job offers.
Soon, Growth School launched Performance Marketing Intensive program, and yes, I enrolled without giving it a second thought. It proved to be a reliable learning resource.
Yes, you can learn to set up an ad campaign on Google, but creating campaigns that converts make you a REAL PERFORMANCE MARKETER & that's what I learned here.
I started my professional journey as a freelancer who provided SEO services, but as I upskilled and learned more about Digital Marketing, I started offering other benefits too.
I enrolled in GrowthSchool and acquired new skills like designing a landing page, understanding the copy, making the best use of different tools, improving the optimization of the landing page, and more.
Learning at GrowthSchool helped me gain more skills and confidence to monetize them. Soon, I grew my freelancing charges by 2X.
Within a few months, I saw a growth of 35% in my earnings.
But I wanted to do something more.
And soon, I cracked an opportunity with one of the Growth School mentors who taught enterprise SEO during the Growth Hacking Intensive Program.
Oh wait, do you want to know how I managed to crack that opportunity?
Well, not in any traditional way.
After attending one of the session on enterprise SEO by Growth School mentor, I started following the mentor, and I saw a post about a role for working in enterprise SEO.
The interviewer was pretty impressed. Later, I attended three rounds of interviews, cracked them, and bagged the role.
The skills I acquired during performance marketing and Growth Hacking helped me grow professionally.
A special thanks to
GrowthSchool Deepan Siddhu Ashwin Palo Vaibhav Sisinty ↗️ Rahul Paliwal ↗️
I was struggling when I started my entrepreneurship journey.
And who doesn’t?
As a young entrepreneur, I had limited knowledge of Sales, Marketing, Automation etc
I started following a bunch of influencers and came across Vaibhav Sisinty ↗️ on the Houston Golden’s Linkedin Bible.
There was something about him that struck my attention.
That’s when I decided to join his Linkedin Mastery Workshop. I was so impressed that I went ahead to be a part of the Growth Hacking cohort, as well.
Now it's been more than two years since I’ve been a part of his community.
What exactly did I learn?
The applications of data in our Sales and Marketing.
How to Create and Leverage Networks
Use of new tools for data scraping, emailing and so much more!
I gathered all my learnings and used the same at my startup.
And guess what? It helped me grow revenue for my freelancing consultancy from 0 to 10,00,000+ in only 10 months!
I was able to partner with a bunch of clients/agencies, and people thanks to the GrowthSchool community.
These days, I’m driving ROI for growing companies using growth-hacking tactics I picked up during these workshops.
I have turned “growth hacking” into a career.
I’m currently also building my next startup to introduce Metaverse, AI and ML, and Quantum Mechanics for the Indian Defense and Space Industry.
I want to help the country’s startups grow and believe that India will have more than 100 unicorns by 2023.
Because, when they win, we win!
We are just onboarding a bunch of 160 people in the Growth Hacking Program led by @VaibhavSisinty
All the 108 people on the call come from a variety of expertise and I bet it's going to be fun & learning.
That's how Diwali is like at @growthschoolio
#GrowthOP #GHB4 @phanikri
Starting this Diwali with my committing to make a difference in my professional growth to the next phase in this year and it is really exciting with @growthschoolio and @VaibhavSisinty ↗️
Thanks for a wonderful Introduction session. #GrowthOP #GHB4 #GrowthSchool
Sukhneet Kaur
Thank you Gagandeep Chawla and GrowthSchool the grow workshop is extremely insightful. I am learning new growth concepts and really excited to implement them for my clients!
@Swiggy Buyer Persona
Demographic 18 to 45
Smart phone user
Easy access to internet
Working professionals migrated for work
Bachelors
Urban working couples
Students
Night shift employees
Foodie
People who like specific cusine (eg Japanese, thai) usually not prepared at home
Income group < 15000 monthly
Eg 1
Nisha is 28 years old. Has recently shifted to Mumbai from Dehradun for a job. She is leading the marketing team and usually reaches home late. Note - Even if she wants to cook, she has no time to cook.
Eg 2
Arjun is a 20 year old boy residing in Delhi. He loves to travel and explore global cuisine. His taste buds keep changing and current favorite cusine is Japanese.
--------------
These customers can be acquired through
- Clickbaity Push Notifications
- Brand integration with content creators. Only the one who reasonate with buyer persona(s)
- Email campaigns
- PPC campaigns with content around various persona(s)
- Offline events at co working spaces, commercial properties
- TVC campaigns
- Celebrity brand campaigns
- Gamify referal program
___________
CAC listen below in descending order
- Celebrity brand campaigns
- TVC campaigns
- Brand integration with content creators. Only the one who reasonate with buyer persona(s)
- Offline events at co working spaces, commercial properties
- PPC campaigns with content around various persona(s)
- Gamify referal program
- Email campaigns
- Clickbaity Push Notifications
what do you think about my assignment?
#Swiggy
It has been a sensational experience to be a part of such a structure program. It covers everything on it the profile optimization,Content Hack,good approach,connects to the global top professionals !
Thank you real #GrowthHacking Mentor @VaibhavSisinty
@growthschoolio
Aman Khan
How GrowthSchool changed my life over the last 8 weeks!
.
.
.
When Vaibhav Sisinty ↗️ on the induction day of the #growthhacking Cohort mentioned "Growth hacking is a mindset", I didn't quite get it then...
Over the last 8️⃣ weeks
Attending over 4️⃣5️⃣+ sessions
Connecting 7️⃣5️⃣+ like minded marketers
Getting to know about 1️⃣0️⃣0️⃣+ tools
Experimenting 2️⃣5️⃣0️⃣+ marketing hacks
And reaching out to 1️⃣0️⃣0️⃣0️⃣s of people with my Marketing efforts..
I somehow figured out what is #growthmarketing all about.
The course is an absolute value for money, and post the course I can PROUDLY say, "I am well equipped with the mindset, which can make a difference" for me as well as my clients throughout my career.
Keep up the good work guys, looking forward to more such courses and ofcourse the upcoming #hackathon.
#gsgrowthhacking #stronglyrecommended #referralmarketing #appreciationpost #marketing #mindset
So excited to be part of this 8 weeks growth cohort by @growthschoolio @VaibhavSisinty.
Drop 👋 if you are also part of this cohort.
Yash Chudasma
Customer Acquisition - The Key component of any startup.
In the second session with Gagandeep Chawla and GrowthSchool, I got many insights into CAS. Here are my thoughts on the Customer Acquisition Strategy of Swiggy.
Swiggy’s main target audience is the 18-55 demographic, which has easy access to a smartphone, is fluent with using apps to get services, and looks towards online platforms to fulfill their food necessities. This includes students who cannot cook on their own and working professionals who face hunger during office hours. This also includes people who have migrated for jobs and do not have a place to cook their meals and families who prefer to skip cooking on certain days and order their food.
#swiggy acquired customers from specific sets of channel
The channels they used for acquiring customers are pretty interesting. Swiggy has made a lot of efforts to ensure that its web pages are search engine friendly. SEO helped in improving Swiggy's website rankings on the search engine results pages (SERPs).
Another channel they use is their remarkable social media campaign strategies. In the past, it has come up with brilliant campaigns like #eatyourveggies, #earnyourcheatmeal & #superswiggy, where they convey the notion of healthy eating humorously by using puns and witty one-liners. When they are not running campaigns, they use enticing food images on Instagram. Their purpose is to make people crave good food. If people want delicious food, they will look at Swiggy to deliver it to them.
Swiggy has a very good email marketing strategy in place. It sends users a lot of coupon codes that give discounts. The subject lines are very clickbaity. The visuals in the emails are also very enticing. They also make use of current affairs and events to send humorous emails. Such emails ensure that a high number of people open their emails. These emails give various reasons to customers to order from Swiggy.
What do you think about Swiggy’s Customer Acquisition Strategy? How do you think they can improve it? Do let me know in the comments below.
#strategy #growth #marketing #growthmarketing #growthmarketer #socialmedia #startup #seo
Started with 8 week Growth Hacking Mentorship Program with @VaibhavSisinty and @growthschoolio ....
Exciting weeks ahead🚀
I’m excited to announce that I’m joining @growthschoolio & @VaibhavSisinty's 8-Week Growth Hacking Intensive Program as a Guest Mentor!
If you’d like to join this cohort, here’s the application link : lnkd.in/d8sMTQNf
I am proud to be part of the Growth Hacking Program Cohort 2022. Going to learn a lot from the top 1% of marketers.
I commit to giving my 100% to become the best marketer out there.
@GrowthSchoolio @VaibhavSisinty
#GrowthOP #GHB4 #GrowthHacking #GrowthHacks
Shrey Jain
Growth Marketing = "JUGAAD"💹💰
What does a growth marketer do ?
He creates JUGAAD for the businesses. 💡
▶️ Identifies the techniques to retain its users 🙋♂️ and focuses on revenue generation 💸of the company .
🕵️ Keeps observing the customer behaviour and brings new ides to the business accordingly.💡
🔍 Search for new business opportunities , new market and it's expansion.🛍️🚀
GrowthSchool Gagandeep Chawla
#growthmarketing #growthschool #marketing #marketingautomation #marketingdigital #marketingagency
Learning growth hacking 101 from legend himself @VaibhavSisinty @growthschoolio 😁💙
I have enrolled for @VaibhavSisinty's 8-week Growth Hacking Mentorship Program by @growthschoolio.
Here I am sharing what I have learned in the first week of that...👇🏻
Mohammed Hafeez
Customer acquisition is not just about running ads.
There's a science behind running ads, but that's not the only way.
There are so many different channels you can get acquisition from
These channels can be categorized graphically as intent/discovery on the x-axis and High touch points/Low touch points on the y-axis.
What does a channel mean?
E.g., Events, billboards, email marketing, social ads, virality, etc.
To categorize these channels, we can simplify them by,
1. Intent-based channel
Here the audience is particular about what they want to buy and have already done their research.
E.g., SEO, SEM (Intent)
2. Discovery-based channel
The audience here didn't plan to buy anything but found something interesting which could change their mind.
E.g., Social Ads (Discover)
3. Channel requiring High touch point
E.g., If you're selling a hick ticket offer, would you be like, "Hey man, do you want to buy this $10000 stuff?" No right. You'll have to hit that person up multiple times so that he's convinced and ready to purchase.
4. Channel requiring Low touch point
E.g., If you want to order food online, you won't have a second thought; you do it.
Let's now understand how to define CAC (Customer Acquisition cost)
Now say you're selling a Rs 1000 product and left with a margin of 10% = Rs 100. So now you should be able to acquire customers for that Rs 100.
Let's say you're spending Rs 50 to acquire a customer. So now, to sell that product, it's costing you a CAC of Rs 50.
That's it for today, guys! I hope you guys found it informative.
Drop in your thoughts!
(Pic below represents channels used by Tata Consultancy Services and its representation graphically)
#GSfellow #GSgrowthhacking #growthhacking #acquisition
Vaibhav Sisinty ↗️ GrowthSchool
Mudit Sethia
[Review : Growth Hacking MasterClass by Vaibhav Sisinty ↗️ at GrowthSchool !]
1) A simple yet powerful introduction to Growth Hacking !
2) Divided into 4 modules !
3) No need to turn to Google every next minute as every jargon or buzzword is clearly explained.
4) Awesome structure with easy and understandable examples !
5) Marketing ISNOT= Growth Hacking !
# Sean Ellis is a Genius !
> Looking forward to sharing my notes of the class as an ebook if Vaibhav permits to do so !
> Link to the course is in the first comment (PS : NOT an Affiliate Link)
If you want to know anything about the course from a learner's perspective, feel free to put it down in comments or DM ! Will be glad to help !
#courses #growthschool #growthhacking #NSM #OMTM #A3R3
Mudit Sethia
Hello Friends
The first meeting with "Growth Hacking" was quite awesome because the mediator between us was a genius - Vaibhav Sisinty ↗️!
The great learning place he has created in GrowthSchool is just phenomenal !
I am sharing my notes on #growthhacking with you all !
Link : https://cutt.ly/fXaUh91
I hope this helps you in getting a basic start to the awesome topic of growth hacking and to learn more :
1) The Growth Hacking Masterclass by Vaibhav Sisinty ↗️ : https://cutt.ly/2XaU6gI
2) Hacking Growth - The Book by the OG of Growth Hacking Sean Ellis !
Happy Learning !
"I commit giving my 100% to becoming the best marketer out there". #GHB4 #growthschool #growthOP
I have committed to make a difference in my professional growth to the next phase in this year and it is really exciting with GrowthSchool and Vaibhav Sisinty ↗️
#GrowthOP #GHB4 #GrowthSchool
I commit to giving my 100% to become the best Marketer out there
I commit to give my 100% to become the best marketer out there.
@VaibhavSisinty
#growthOP #growthschool
Aditya padwal
"The purpose of Marketing is to eliminate the need for marketing"
This statement made by Deepak Kanakaraju in a guest session for our Growth Hacking program is something that's going to stay with me for a long long time.
Very rarely do we meet people whose shared insights stick with us & eventually transform us.
I couldn't be more grateful to GrowthSchool's team & Deepak, I hope to learn a lot from you guys ahead.
Kind Regards,
Aditya
And with this weekEND, a new learning begins with GrowthSchool and Vaibhav Sisinty ↗️ with a commitment to give my 100% to become the best Marketer out there!
#GrowthSchool #GHB4 #GrowthOP
This weekend, new learning begins with GrowthSchool.io and Vaibhav Sisinty ↗️ Sisinty with a commitment to give my 100% to become the best Marketer out there!
#GHB4 #GrowthOP #growthschool
Starting the Growth Hacathon with #GrowthSchool lead by @VaibhavSisinty. What a Saturday!!
“I commit 💯 to being the best marketer out there”
#GrowthOP #GHB4 #growthmarketing
Started the Growth Hacking Course Today with Vaibhav Sisnity's Growth School. Committed to giving my 100% to beocme the best marketer .
#GrowthOP #growthschool
Upskilling Weekend Session With GrowthSchool and Vaibhav Sisinty ↗️
Amazing to see so many many like minded passionate people from different Industries
I am Excited to be part of the Growth Hacking Mentorship Program.
I am Committing my 100% to become the Best Growth Hacker out there !
#growthschool #GHB4 #GrowthOP