Siddhartha Kathpalia
๐๐ซ๐จ๐๐ฎ๐๐ญ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐ข๐ฌ ๐ญ๐ก๐ ๐จ๐ง๐ฅ๐ฒ ๐๐ฎ๐ง๐๐ญ๐ข๐จ๐ง ๐ญ๐ก๐๐ญ...
Product marketing operates at the intersection of Product, Sales, and Marketing. It works to generate demand and helps in converting that demand to drive, retain, and increase revenue through product/feature adoption.
Product Marketing is the only function in an organization that focuses on and truly owns product/feature usage and adoption.
Here are the first principles of Product Marketing that one should keep in mind:
1. Product Marketers operate in a loop that has 4 elements.
(i) ๐๐ซ๐จ๐๐ฎ๐๐ญ ๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐ - Collaborate with Product Managers to research the market and size, understand the need for the product, evaluate it against other products in the market, and identify uniqueness for the ideal customer.
(ii) ๐๐๐ฆ๐๐ง๐ ๐๐๐ง๐๐ซ๐๐ญ๐ข๐จ๐ง - Work with the marketing team to generate leads, drive adoption, and build a brand.
(iii) ๐๐๐ฏ๐๐ง๐ฎ๐ ๐๐๐๐ฅ๐ข๐ณ๐๐ญ๐ข๐จ๐ง - Assist the sales team to convert the demand into $$$ in by getting new customers, retaining existing ones, and upselling/cross-selling to increase revenue.
(iv) ๐
๐๐๐๐๐๐๐ค - Complete the loop by identifying how the product is being used, find improvement opportunities, and improving all the previous three elements.
2. Every idea or task belongs in one or more of these 4 elements.
3. Most fascinating part: Each element has loops within them!
Product Marketing is uniquely placed in an organization, has vast and expansive roles, and gets two-way visibility - from everyone and into everything.
It's a fascinating role and there's never been a better time to take this up as a career.
This, and much more, are covered in the Product Marketing Intensive Program I run with GrowthSchool. Details in the comments.
krishna kishore
The first kickoff was so gratifying GrowthSchool is An opportunity I get to fulfill where I can explore more than I thought. These are going to be my stepping stone. And I appreciate this excellent platform the mentor I found was excellent Iโm so excited and glad to be here with my great product marketing cohort
Siddhartha Kathpalia Vaibhav Sisinty โ๏ธ
Debosmita Sarkar
I had the most delicious meal of the week which also means you are served your lunch super late.
Delicious meals take time to be cooked ๐
Wanted to have a good afternoon nap post the heavy lunch but I chose to rather remained awake and as a sincere school kid, chose to attend this class.
A day well spent with my GrowthSchool product marketing batch and equally charged up mentor, Siddhartha Kathpalia
I know I had a super productive Saturday๐
Arun Pandi
What a productive saturday๐คทโโ๏ธ๐!!
Yup๐!
Well, spend๐ Saturday with my ๐crazy GrowthSchool product marketing folks.
Another Awesome๐ session by Siddhartha Kathpalia about "Product Marketing Metrics"
Huge shoutout๐ฅณ to my wonderful marketing folks for sharing their experience and thoughts and make the session vibing๐ฅ.
Swagata Kumar Debosmita Sarkar Rohit Nair
#productmarketing #growth #marketing #saasmarketing #learning #growthschool
Shankar Gurumoorthy
Been a great start to the product marketing journey!
Plenty of learning and this is just the beginning. Ambarish Essetty โ๏ธ's great session on personal branding during the kickoff call, Siddhartha Kathpalia's insights into what product marketing entails, and a couple of guest mentoring sessions from Stacy Schulist and Kathryn Vargas in Week 1 of this cohort from GrowthSchool. Simply amazing.
FYI, have started this Product Marketing course by Siddhartha and have already started enjoying it!
#productmarketing
Nisha Vishal
Companies that don't listen to customers are like drivers who don't pay attention to the road.
You can learn a lot about the person on the other side of a conversation if you are empathetic.
Thanks Stacy Schulist for sharing some valuable insights about empathy and how to use it for business growth in today's during guest session of PM Cohort with Siddhartha Kathpalia by GrowthSchool .
The image shared in today's session has been stolen ๐
#productmarketing #marketers #marketing2022 #saasmarketing #productgrowth
My only source of motivation to get through the day...
Managing side gigs in #SciComm alongside a full-time PhD doesn't come easy.
Thank you @SahilBloom and @growthschoolio for this motivation ๐๐ฝ
Thanks for the feature, GS team! I wasted lakhs in online courses before joining your LinkedIn and Growth Hacking program
Love your work :)
Sharika Aithmian
The provided insights into the PMM function were valuable. The guest speaker sessions effectively highlighted the differences between B2B and B2C roles in this field. The outcome for me was a better understanding of PMM in the tech space, including the tools and metrics used. However, I am still seeking more hands-on experience through projects in this area.
Sibu Sahu
I was able to formulate a Product Marketing Strategy for my Company, ( Wisestep.com ), I am able to set the right expectation from a PMM that we are looking to hire, and got more confidence in industry statistics which wouldn't have been possible to access without this amazing workshop and mind-blowing Mentor!
Jeffrey Boopathy
I recently joined a Saas company as a social media marketer but I used the strategies to be used in product marketing to create systems and processes that helped in the growth of the organization's brand awareness.
This course helped me to understand multiple concepts behind a product that we have been using every single day. I am right now on the journey to build my own product and pursue jobs in MENA regions.
๐๐ Exciting news!
๐ Just wanted to share my achievement with all of you! ๐ฅณ I am thrilled to announce that I have successfully completed the #productmarketing certification program by GrowthSchool cohort 5!
The entire session was absolutely fantastic, packed with valuable insights, amazing connections, and lots of fun! I had the privilege of being mentored by the incredible Siddhartha Kathpalia, who is not only humble but also an exceptional mentor!
I want to thank my connections, who played a significant role in my learning journey during this course. ๐ค A special shoutout to Vyom Mishra, who was the most talkative and interactive person, always bringing lively discussions to the table. Kunal Damgude, thank you for consistently asking the right questions at the perfect time, and AmirHazar, thank your for being there for our group assignment.
Cheers to our shared success! ๐ฅ๐
I would also like to extend my appreciation to Shreya Sutrala for her exceptional coordination during each call and Vaibhav Sisinty โ๏ธ for organizing this course.
#productmarketing #certified #growthschool #professionalgrowth #learning
I am thrilled to share that I've successfully earned my Product Marketing Certification from GrowthSchool!
A huge shoutout to our incredible mentor, Siddhartha Kathpalia whose guidance and expertise made this journey exceptionally enriching. ๐ Thanks to him, I've gained a profound understanding of product marketing that I can't wait to apply in my career.
I'm also grateful to my amazing batchmates โ NAVEEN KUMAR S, Lakshya Mehta, Surendhar Dhandapani, Vyom Mishra, Renu D., Aakaansha Kavidayal, Sharika Aithmian, Swati Sahu & Srinath Subramanian โ for the thought-provoking discussions and fresh perspectives they brought to the table. ๐ค
Special thanks to Vaibhav Sisinty โ๏ธ for organizing this course and Shreya Sutrala for conducting it smoothly. ๐
This certification marks a significant step in my professional growth, and I'm eager to leverage this knowledge to drive impactful results.
#ProductMarketing #CertificationComplete #ProfessionalGrowth #GrowthSchool
Just wrapped up an amazing 7-week Product Marketing Intensive Program with GrowthSchool, led by the awesome Product Marketer Siddhartha Kathpalia ๐ . Thankful for this immersive experience that's given me a solid grasp of the Product Marketing role. From strategies to skills, I've found my path thanks to this program. If you're curious about Product Marketing, this is the course to take! ๐ฏ๐
#ProductMarketing #GrowthSchool #productmarketingcourse
#CommunityWins ๐ฅ
Let's come together to celebrate Sambit Panda's transition from a Product Marketing Specialist to a Product Marketing Manager at Invince (formerly UpsideLMS)! ๐
We feel a deep sense of pride being a part of Sambit's professional journey and having the privilege to witness this incredible milestone.
Your accomplishments elevate you and enhance the spirit of our community, serving as a source of inspiration for all of us as we strive to reach our own goals together. ๐ค ๐
Siddhartha Kathpalia Vaibhav Sisinty โ๏ธ Shreya Sutrala Prabhat Singh
#CommunityWins ๐ฅ
Join us in giving a resounding applause to Sanjog Sandhu she/her, who has achieved the remarkable milestone of becoming a Product Marketer at Squadcast ๐
We're immensely proud to have been a part of Sanjog's journey and transformation.
Your success not only elevates you but also strengthens our community's spirit. ๐ฅ๐
Siddhartha Kathpalia Vaibhav Sisinty โ๏ธShreya Sutrala Prabhat Singh
#CommunityWins๐
Join us in applauding Uttkarsh Khosla on becoming a Senior Manager, Product Marketing at CredAble! ๐
We take pride in being a part of Utkarsh's journey and witnessing this remarkable Milestone.
Your achievements elevate you and enrich our community spirit, inspiring us all to reach for the stars together. ๐ฅ
Siddhartha Kathpalia Vaibhav Sisinty โ๏ธ Shreya Sutrala Prabhat Singh
Surendhra
I would like to give a special shout-out to Siddhartha Kathpalia, who were instrumental in making this program a success.
The content was not just theoretical but practical, relevant, and actionable, which helped me develop a growth mindset and hone my skills in product marketing.
The hands-on experience and real-life scenarios helped me better understand how to apply the theoretical concepts to my work.
Piyush Kumar
It opened new boundaries and though processes for me. I found Siddharth to be an amazing mentor and teacher, one of the best I have come across. The live sessions were something I really needed, even though i could not attend all.
Diganta Roy
It started me on the right learning path for Product Marketing and connected me to other similarly motivated individuals. It's been useful for me.
Jay Wadhwani
The program was led by Mr. Siddharta, who was great at explaining the theoretical aspect of the course and helped apply in real world applications.
Aparna Chandrashekar
Our company signed us up for this course; it certainly gave me the organisation I needed for my thoughts to create a plan for our product. It also gave me immense perspective on the ins and outs of product marketing
Alekhya
The program helped me deep dive into the process of product marketing and helped me understand the different frameworks, GTM strategy and the entire loop of a product marketer, special thanks to our mentor for the thorough guidance
Naveen Kumar
I was able to transition into a Product role in my current organization.
Vyom Mishra
It helped me look at overall marketing strategy from a different lens.
Affan Ahmed
It helped me in my work, I had some understanding of product marketing but this put everything in order.
Varun Chaurasia
It helped me understand the industry, learn new skills, and build valuable connections.
Nisha S Kumari
Helped kickstart my career in PMM.
Renu Deval
I was able to crack a job!
Madhur Patel
Vastly improved my knowledge about product marketing. Gave me access to the wonderful community of entrepreneurs, product guys, and future product marketing managers