Talgat is a smart, deeply experienced, no nonsense guy - which is just what's needed to drive brands forward into adopting an incrementality first measurement framework.
His communication is clear, and so is his impact. He brings a breadth of knowledge and deep technical understanding of ad measurement and incrementality that is incredibly rare to find. I've seen how fast he can hit the ground running in delivering a clear learning agenda, and adapting the priorities of that learning agenda in partnership with brands to align with business outcomes. If you need help with marketing measurement - Talgat's your man.
I have been collaborating with Talgat for a year, and I'm happy to recommend him in the field of incrementality measurement. He is certainly among the top experts in this field globally and has a rare combination of talents, including technical expertise in designing and running experiments and other causal measurement techniques, strategic thinking, problem solving for complex measurement challenges, great communication skills and thought leadership in the space. He's been a real asset in our joint engagements.
I highly recommend Talgat, a true pioneer in the world of digital advertising. In a marketing attribution landscape often filled with smoke, mirrors, and half-truths, Talgat stands out for his unwavering focus on science and truth. He possesses a unique and invaluable ability to prove causality beyond a reasonable doubt in digital advertising campaigns.
Over several years of working closely with Talgat, I saw a massive impact in both client satisfaction and business results from his rigorous approach and evidence-driven insights. Beyond his incredible talent and impressive results, Talgat is simply a great guy to work with. He's collaborative, insightful, and always willing to share his expertise. Any marketer looking to genuinely understand and optimize their advertising spend would be incredibly fortunate to work with Talgat.
Matt Shapo
Rick, Dr. Jarrar and Talgat!
I just wanted to thank you all one more time for putting together and making such an interesting and engaging presentation at yesterday's Audio Board meeting.
As discussed, members of the board and many others throughout the audio industry have come to view the standardization of audio measurement data for use in MMM as a key driver of growth, and I greatly appreciated the insights and recommendations that you shared during the call.
I had the great pleasure of hosting Talgat on my business podcast, and I'm blown away by his deep expertise in marketing science and incrementality testing after his decade in ad tech at Google, Amazon, and TikTok.
Talgat has an incredible ability to take complex concepts like causal inference and make them understandable for entrepreneurs at all levels, sharing his insights with remarkable transparency and clarity. His mission to rescue $1 billion in wasted ad spend speaks volumes about his service-oriented approach to business.
What impressed me most was Talgat's emphasis on execution and learning through doing - not just strategizing but taking action - which demonstrates his authentic approach to both marketing science and entrepreneurship. Talgat is absolutely changing the game when it comes to marketing measurement, and I'm grateful for how generously he shared his behind-the-scenes knowledge from big tech with our worldwide audience!
Talgat is recognized as one of the leading voices at Google on experimentation. His work has not only helped many of the company's largest advertisers, but has been instrumental in shaping how we look at advertising incrementality as a whole. He is an outstanding collaborator, trusted mentor and all-around great person. It's been a pleasure to work with him.
I've worked with Talgat on our experiments products at google for this past year. I'm highly impressed by his ability to quickly learn complex topics and put those learnings into action. Talgat possess first-rate analytical skills and is able to clearly communicate results in an easy to understand manner. Thanks for all the great work, Talgat!
Discussed transitioning from high-paying Big Tech roles at Google, Amazon, and TikTok to launch Incrementality Insider. Shared insights on identifying entrepreneurial mission while in corporate, building authority in marketing measurement, and the bold goal to save $1 billion in wasted ad spend.
Selected as industry expert to advise and develop curriculum for NYC's flagship data fellowship program. Recognized by the Mayor's office as a subject matter authority to guide the next generation of data professionals tackling critical urban challenges.