Creators are the new celebrities.
Creators are the new brands.
Creators are the new businesses.
The emergence of the creator economy has directly impacted the growth of the influencer marketing industry,
which is consistently growing each year and projected to reach $23.52 billion by the end of 2025,
according to a report from @millioninsight.
millioninsights.com/industry-repor…
Fans have now paid artists $666 million using @Bandcamp.
@SoundCloud is now reportedly considering adopting a direct payment model & may let fans support artists directly.
It's time artists get paid directly by their fans on other streaming platforms too!
The story of how @airrack got to 1 million subscribers in less than a year.
Eric has a unique way of storytelling, some ingenuity; a lot of elbow grease and (sort of) help from a few big-name creators.
That and a whole bunch of cojones.
youtube.com/c/airrack/
YouTube has paid out more than $30 billion to creators, artists, and media organizations over the last three years.
It also contributed approximately $16 billion to the U.S. GDP in 2019, supporting the equivalent of 345,000 full time jobs according to an Oxford Economics report.
The speed at which top creators are achieving fame is shortening:
@charlidamelio took 1.5 years to be the first to reach 100M followers on TikTok, 4 years after it launched.
Selena Gomez took 3 years to be the first to reach 100M on Insta, about 6 years from when it launched.
OnlyFans has grown from five creators when it launched in 2016 to more than 1 million today.
Over 100 of whom make at least $1 million annually on the platform.
Since May 2020, its audience has jumped from 30 million users to 85 million users in December.