Daniyel Falk
Co-founder & CTO at ServCraft

Working with Annu has been transformative for our team. She possesses a remarkable talent for cutting through complexity and immediately focusing on the points that truly matter. Every meeting leaves me feeling enlightened, with each minute proving invaluable to our progress.
What sets Annu apart is her ability to guide us forward in practical ways while fully grasping the nuanced challenges we face. Her coaching has helped us navigate complicated situations with clarity and purpose.

I cannot recommend Annu highly enough. Her product management coaching delivers exceptional value that continues to benefit our team long after our sessions end.

Mohammed Khan
Product Owner, Old Mutual

I have had the absolute pleasure of working closely with Annu, our talented UX designer, on the development of our online digital wills drafting service. Annu's contribution to our project has been nothing short of extraordinary. From meticulously crafting front-end designs to conducting thorough testing, she seamlessly ensures a seamless and user-friendly customer journey. Annu's unparalleled attention to detail and customer-focused approach have played a pivotal role in refining our platform, making it not only functional but also a delight for users to navigate. Her dedication to content checking has been invaluable, ensuring that every aspect of the customer experience is polished and user-centric. Annu's positive attitude and collaborative spirit have made her an absolute joy to work with, and I am truly grateful for her expertise in bringing our vision to life.

14 Dec 2023
Charles Freedman
ServCraft

Annu has played a central role in supporting the executive team building our product capability at ServCraft. At times she has served as a coach, an advisor and a product manager. She is fearlessly both principled and practical - thinking beyond the academic to what the business needs at this point in time. She is not going to tell you what you want to hear. And for that you will thank her.

Lethabo Motsoaledi
Voyc

In the dynamic and often challenging world of product development, finding a mentor who not only guides but also enlightens is a rarity. Annu, the visionary behind NedRock, has been this rare gem for us. Throughout our five-year journey with our current business, Voyc, and even during the ideation phase of our previous ventures, Annu's presence has been a beacon of insight and support.

What truly sets Annu apart is her holistic approach to mentoring. Her advice transcends the conventional boundaries of product development, offering a panoramic view of the entrepreneurial experience. This unique perspective is deeply rooted in her own past experiences as a developer, allowing her to blend technical acumen with business savvy in an unparalleled way. Her understanding of the engineering aspect brings an invaluable dimension to her guidance, making her insights not just relevant but revolutionary.

Annu's method of mentorship is as exceptional as her knowledge. She has an uncanny ability to unlock challenges we didn't even realize existed, guiding us through each stage of our business with a tailored approach. Her patience is boundless, her insights profound, and her advice always impeccably timed. What we appreciate most is her respect for our autonomy. Annu offered advice without ever imposing her views, fostering an environment where we learned not just to make decisions, but to listen, understand, and grow.

In summary, Annu's impact on our journey cannot be overstated. Her guidance has been a cornerstone of our success, and we are profoundly grateful for her unwavering support, insightful counsel, and the invaluable lessons we have learned under her mentorship.

Ruti Ejangue
CEO, Yummy Greens

Special thanks to Annu for helping me with usability testing as I developed my website. She's been a great sounding board and has allowed me refine my ideas of how different types of tech innovations can help propel my healthy food delivery start up in Cameroon. Thanks for being so supportive Annu!

Matt
R&D Engineer

Annu taught me a lot about how to be a great product manager and helped me to look at problems in a different way. Even though I no longer work as a product manager these skills have been incredibly valuable and I continue to use them every day

1 Nov 2023
Carol May
Head of Agility Practice

Nedrock has been a trusted long term partner in managing agile at scale transformation on the strategic programs I have directed in financial services - at Visa and Old Mutual.

I am extremely impressed with the level of expertise, knowledge, hands on implementation experience and professionalism that Nedrock brings to their engagements.

I recommend them to any organisation looking to tackle changes in their organization and ways of work.

Gareth Hastings
Product Owner

I have had pleasure of working with Annu on my product management journey.

As a motivated professional I am always seeking to learn more and improve my work daily. Working with Annu as coach has been a great experience.

Her wealth of knowledge and experience really shines through as she is able to very quickly assess your work, identify shortcomings and then recommend ways you might be able to improve. Best of all, she holds you accountable and challenges you to actually make those changes.

She has a great ability to focus on the areas that need the most improvement and be valued by stakeholders most. After implementing some of her recommendations, I very quickly received praise from members of my team for these changes - without even drawing any attention to it.

Her passion for what she does shines through as she is always available to answer questions and share her knowledge. I look forward to continuing to work with her as I seek to grow more on my product management journey.

29 Oct 2023
Francois du Plessis
CEO, Callbi Speech Analytics (Pty) Ltd

Annu is a specialist in her field, and her services is a great way to get an objective professional opinion on your product and processes. It's also always a pleasure working with her!

The avatar image for Tshidi
Tshidi
Product Manager

Over the past year, Annu has been my unwavering support. I appreciate her ability to grasp the complexities involved in building strong product teams and how she's been able to move us closer towards a greater appreciation for product management.

Her exceptional communication skills are the secret sauce. She explains concepts clearly and succinctly, greatly improving our understanding of product management as a business and also finding actionable ways to apply the knowledge. Annu's coaching has been a game-changer for us.

She brings a fresh perspective to every challenge, and provides the necessary knowledge to help us align, and move closer to meeting our strategy.