“Successful companies understand the behaviors of their best customers and build acquisition campaigns to meet those behaviors.” - Neil Hoyne | CONVERTED 📕

🤯 This book is a game changer. If you are involved in marketing decisions, you should read this book (PERIOD)

⚠️ Marketing is hard. Always has been, always will be, because it is about influencing people.

💛 But if you genuinely are looking to know your customers, drive value and build relationships, and live in a test>measure>learn>adapt mentality, you can convert your best-fit customers to high value relationships.

👏 A round of applause for this book, and the growth it’s going to help me drive for everyday-sized businesses.

💡Maybe it’s your business…