It's a good day to be Pro+ member at the Product Marketing Alliance London Summit!
Smoothie anyone?
hashtag#productmarketingsummit hashtag#pmm
๐๐ก๐ ๐๐ ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐ช๐ฎ๐๐ฌ๐ญ๐ข๐จ๐ง ๐ง๐จ๐๐จ๐๐ฒ'๐ฌ ๐๐ฌ๐ค๐ข๐ง๐ .
Last week's AI marketing panel by Marketing Alliance taught me something unexpected: the most compelling insights emerge from wrestling with the right contradictions.
Sitting alongside Michele Nieberding ๐ Clara Valls Moreno and Adam Azor, brilliantly moderated by Marco Carrucciu, I found myself channeling technological urgency and marketing discipline. Both are maddeningly, completely necessary, in my opinion.
The question that kept surfacing: Are we using AI to become better marketers, or just becoming better at using AI?
Every brand struggling with AI asks "What can this technology do?" when they should ask "What should our brand do?" The technology amplifies strategy, it doesn't create one.
Three key reflections:
๐๐ง ๐๐ซ๐๐๐ญ๐ข๐ฏ๐ข๐ญ๐ฒ: AI democratizes production, but strategy remains stubbornly human. Use machines for craft, humans for art.
๐๐ง ๐ฉ๐๐ซ๐ฌ๐จ๐ง๐๐ฅ๐ข๐ณ๐๐ญ๐ข๐จ๐ง: When everyone can create anything, brands that stand for something specific win everything.
๐๐ง ๐ฐ๐จ๐ซ๐ค๐๐จ๐ซ๐๐: We're not becoming AI marketers. We're becoming better marketers who happen to use AI.
Truth is, I'm building my AI literacy daily. Being invited to this panel felt like a generous bet from the organizers, and I'm deeply grateful to Aisha Lawlor for the opportunity. The imposter syndrome was real, but so was the learning.
As my therapist would say (with considerably more compassion), sometimes the most authentic thing is admitting you're figuring it out as you go, preferably with brilliant people who challenge your thinking.
The technology evolves. Marketing fundamentals? Reassuringly constant.
What's your biggest AI marketing question?
โจ Just wrapped up a powerful panel at AI for Marketers Summit and Iโm still buzzing from the conversation!
We didnโt talk about AI just for the sake of it.
We dove into what actually works in modern marketing:
๐ How AI is reshaping search and visibility (AEO vs. SEO is real)
๐ค The shift from basic GenAI tools to more agentic, dynamic workflows
โ๏ธ Using AI for lead scoring, creative automation, content scaling
๐ฏ And most importantly: how to stand out in a sea of sameness without losing your brand soul
๐ง One big takeaway? Marketers today need to think like engineers and psychologists. AI gives us superpowers, but the real magic happens when we use it to be more strategic, more intentional, and more human.
๐ก My #1 AI advice for other marketing leaders?
Start small, but start now.
Use AI where you feel the most friction. Identify where your team is spending too much time on repetitive tasks, and test AI tools there first. Let them assist, not replace ๐
It was a pleasure sharing my experience on how AI helped streamline workflows, improve content consistency, and support growth without burning out the team.
Big thanks to my fellow panelists:
Michele
Adam Azor
Evgenia Papageorgiou
Marco Carrucciu for moderating the session with great energy
And special thanks to Aisha Lawlor for organizing such a seamless, engaging event behind the scenes ๐๐ผ
Are you curious about specific tools or want to swap ideas? Letโs chat! Drop a comment here or DM me ๐ฌ
And if youโre into this kind of stuff, I share more in my LinkedIn newsletter Tech Marketing Insights. No fluff, just honest thoughts on marketing, AI, and strategy. Follow along if youโre curiousโฆ
https://lnkd.in/ej7G6c69
The #1 struggle for marketers isnโt what I expectedโand it doesnโt matter if youโre selling jets, software, or financial services!
Last week, I attended the Product Marketing Summit in Paris, and a pattern emerged that I couldnโt ignore. Attending as both a panelist and attendee, I witnessed my fellow marketing community across completely different industries describe very similar challenges.
๐กThe breakthrough moment?
It's not about our products or industries. The universal challenge is proving our impact while navigating complex stakeholder relationships and prioritizing all the things that need to be done. It's like we're all climbing different mountains โฐ but facing the same weather conditions โ. What fascinated me was discovering that the solutions transcend industries too.
๐งฑ My takeaway: Strategic marketing leadership isn't about industry expertise aloneโit's about orchestrating value delivery. When we focus on creating things that demonstrate measurable value across the organization and to our customers, they help us transform from tactical executors to strategic business partners.
What's your experience?
#MarketingLeadership #MarketingInsights #ProductMarketingSummit
This week, I had the privilege of attending the Product Marketing Alliance Summit in London, and it was a memorable experience! Here are my key takeaways:
๐ Customers need a 'guide,' not a 'salesperson.'
April Dunfordโs session emphasized the importance of shifting from traditional sales pitches to guiding customers with structured, customer-focused positioning.
๐ฅ Punchy messaging starts with VBF: Value proposition first, Benefit second, Feature last.
Emma Stratton shared this framework, which resonated as a simple yet powerful way to craft effective messaging.
๐ Win-loss analysis is gaining momentum.
As highlighted by Andrew Peterson and Catherine Alexander, product marketers are uniquely positioned to own this practice. Itโs a powerful tool to uncover why customers choose your solution over competitors' (and vice versa).
๐ฟ Career growth is a journey shaped by learning, luck, a great manager, and a willingness to take risks.
Sean Broderickโs session reinforced the idea that we can shape our paths toward leadership by finding personal strengths, staying bold, and having grit.
A big thank you to everyone I connected withโit's always inspiring to meet fellow product marketers from around the world: Elliott Rayner ๐ Daniel Silbereisen Jack Duff Lynne Morrice Angela Murphy Eva Mrazikova Owen Hartnett Andromachi Vlachopoulou Amit Alagh MBA MSc LLB PMC-VI PMMCโข Nora Stark Virginia Ford-Young Irina Shkut Elizabeth Brovero Catherine Chapman Krystle Fleetwood Lauren Brennan and many more ๐
Iโd also like to thank Taboola for giving me the opportunity to attend this fantastic event!
#ProductMarketingSummit #Taboola
Excited to be at the Product Marketing Summit in San Francisco! It's a fantastic opportunity to deepen the knowledge and connect with industry leaders. I've already gained valuable insights from sessions on messaging strategies, AI's impact on PMMs, and win/loss analysis.
Thanks to the Product Marketing Alliance for organizing such an outstanding event.
Spent last week with a host of smart, talented product people at Product Marketing Alliance NY and three weird things happened.
The very first person I met might be my sister and/or alternate dimension alter ego. Allie Wilson - loved your talk about capturing attention. Need to schedule that joint tattoo appt soon.
I wasn't surrounded by keyboard clacking in every session. Did y'all know you can attend large speaking events and have people ~gasp~ fully engage?! Kudos Calum Harris for the great programming.
I learned a new language. PMMs & CMOs aren't always using the same dictionary. Came back with a whole new set of vocab that hopefully helps us play a more unifying role with brands. Thanks to Paula Griffin Erin Dorshorst Hannah Connolly Sackett Jeffrey Hanrahan Lauren Nolan Claudia Masseo and more for the helpful dialogue.
Good week, great company, even better running weather.
I just got back from Product Marketing Summit NYC and wow - the experience really lit a fire under me!
Being surrounded by so many smart, driven women was exactly what I needed! After attending bigger conferences like Snowflake, Data & AI Summit, Gartner and Google Cloud, it felt refreshing to be in a room where female talent was so well represented. Their energy and passion were seriously contagious!
The summit definitely reinforced my motivation to become a more data-driven professional product marketer. I picked up tons of practical insights that I can't wait to apply.
I'm feeling super motivated to dive deeper into data and level up my skills. Let it be just one thing for now that I bring from that conference. Going to invest more time in my education because honestly, continuous learning is non-negotiable in our fast-paced industry.
Really looking forward to our first San Diego meetup with Product Marketing Alliance pro members this week! ๐โโ๏ธ
#alwayslearning #womenintech #productmarketing #saas
Iโm back in Chicago and reflecting on the awesome experience I just had at the Product Marketing Alliance Summit in NYC!
When I mentor my fellow younger marketers, I always advise to start investing in their education and network as soon as possible. The ROI will grow exponentially over time, and you'll never regret making that investment. I'll be adding PMA Summit to my list of recommendations to attend from now on.
From meeting all my PMM mentors and, letโs be frank, the people I not-so-secretly fangirl over here on LinkedIn every time they post #sorrynotsorry, to gaining gold-quality insights from all the presentations, it was THE event of the year for me, and 2025 has only just begun ๐
SPECIAL shoutout and thanks to Michele Nieberding ๐ for kicking off BOTH days with not one, but TWO different sessions on OKRs and AI, that was crazy (good)๐คฏ; Patrick Wall for sharing tips on how to structure a competitive intelligence program (one of the key topics I came looking for at the Summit); Namita Soni for blowing my mind with all the examples of scaling PM frameworks, even with a limited budget; and Tim Pollard for the great reminder of why itโs important to have a narrative and story across messaging and pitch decks (got me thinking I need to review all our Sales materials once again๐)
Do not regret purchasing that ticket and booking that flight. So, everyone, if you're looking at the schedule of events to attend in 2025, it's time to add this one to your calendar.
Iโm still planning to post more reflections on all the wonderful sessions, but I just want to jump ahead and say thanks to Ali Hanyaloglu for MCโing the event with such wit and energy, and to Calum Harris and the whole PMA team for the organization!
PMMs are a tough crowd to please, but everyone looked ecstatic :)
#productmarketing #PMANYC
And thatโs a wrap!โจ
Last week, I had the incredible opportunity to attend the Product Marketing Summit in New York, hosted by Product Marketing Alliance. It was an event filled with invaluable insights from fellow PMMs.
One takeaway that really stuck with me:
๐ฃ๏ธ โAs a PMM, you need to be great at communicating, but also at teaching others how to communicate. Itโs a ripple effect!โ
This mindset will definitely shape the way I approach Messaging and Sales Enablement moving forward!
A huge thank you to DataSnipper and my amazing team lead, Hande Kahraman, for this opportunity. I loved every second of it!
After two whole days of Virtual Summits by Product Marketing Alliance Marketing Alliance, my OneNote and brain are filled with ideas. Here are three key things I took away from these sessions:
1. Consistent, repeatable content: Most of your prospects are probably not in the market to buy right now, but when they are ready six months later can they remember you?
Make sure they associate your brand as their problem solver. Show up consistently (not copy pasting the same ad across all channels) but creatively with humour, knowledge or some quirk.
2. Brand Loyalty is dead or is it?: Shayna Macklin nails it right on the head. The traditional notions of Brand loyalty is eroding but that doesn't mean buyers don't care anymore.
The Bud Light campaign was a cultural reset that brands need to meet their customers where they are. It forces us marketers to evolve with the culture. Keep up or keep out!
3. Cyborg Marketers!: Everyone's favourite algo topic right now AI. Everyone's grandma and their 3rd grader is using it so why aren't us marketers. Some of my peers have embraced while some approach it with caution.
While Chatgpt may not be able to take our jobs yet, it does help you glean insights from prospect calls, brainstorm content topics, editing and repurposing the goldmine of content you already have.
What would you add to the list?
Old Habits Die Hardโฆ and this oneโs a keeper. ๐
Yesterday, I found myself doing what I do best on a Wednesday โ tuning in to yet another incredible virtual event by Product Marketing Alliance: the Positioning, Messaging & Storytelling Summit. ๐ฏ
While diving into the sessions, I was simultaneously refining a new Messaging Differentiation Framework โ directly inspired by the insights shared during the summit. ๐
If you're a PMM looking to sharpen your narrative or differentiate in a crowded market, I can't recommend these events enough. ๐ฅ
Stay tuned โ I'll be uploading the framework soon on Reforge #artifacts ๐
๐ Positioning gets you noticed, but your narrative keeps people engaged. - Product Marketing Alliance
As my father would say, "That's the ticket!" (Does anyone say that anymore?!) ๐
๐งฐ Positioning is where & how your solution fits into the world - its the value prop, differentiators, benefits, & outcomes.
๐บ๏ธ The narrative is the journey. It takes them to places with the solution.
It reinforces for your audience:
๐ด What's happening in their universe
๐ด What they care about &
๐ด Where the product sits to overcome objections & solve pain points.
The difference in the two practices is distinctive.
You need both.
"People don't buy products, they buy stories."
I tuned into some of the virtual sessions at Product Marketing Alliance's Positioning, Messaging & Storytelling Summit last week.
And there's one takeaway from Elliott Rayner's session, "How to Tell Your Product Story in Less Than One Second," that I can't get out of my head (besides the quote above):
โจ Locate the aha moment โจ This is when your customer realizes your solution's value, or their "single moment of realization." You must deeply understand your ICP and their journey to identify that moment.
Your minimal viable story (MVS) starts there.
According to Elliott, there are three ingredients of a good story: ethos (credibility), pathos (emotion), and logos (logic). Tapping into your customer's "aha" moment helps infuse the element of emotion (or pathos) in your product's story.
I always say that B2B SaaS customers care less about your actual product and more about how its functionality makes a certain task (and their jobs) easier. This approach seems like a great way to differentiate your product in a way that strikes a chord โ in a good way โ and resonates with your target buyer.
(Also, still eagerly awaiting the replay so I can catch Emma Stratton's session! I just know she dropped tons of hashtag#messaging gems)
What a great day to round out the Product Marketing Alliance Summit in Austin.
Throughout the two days, we heard from folks with such a wide variety of backgrounds and daily workflows, but found commonality in how we bring the voice of the customer and the market to the forefront of our PMM activities.
I have to give a big shout to my fellow panelists James Honey, Ren Taylor, and Jesse Lopez, and especially to Crystal Crouch for moderating this lively group (seriously, should we start a podcast?!). Thank you Martha Harris and the hashtag#PMAAustin team for bringing us all together, and to Casey Moujaes (Comeau) for another unforgettable wrap up to the day.
Feeling energized and inspired after attending the Product Marketing Summit in Austin this week.
I thoroughly enjoyed all the sessions, roundtable conversations and panel discussions by speakers experts like Crystal Crouch Saifuddin Gunja Priyanka Tiwari Nicole Watson Hira Saeed Aria Jelinek Chris Apaliski Candace Collins (who had a unique perspective of AI + empathy) and many more๐ It was wonderful to connect with peers, share best practices, and dive into the latest trends shaping our field.
Very well orchestrated show Martha Harris Casey Moujaes (Comeau) and team PMA!
Grateful to my leaders Daniel Metzel Mauricio Plaschinski Eli Seidner Christine Younkin for supporting such learning opportunities. I am excited to put these insights to work and drive an even greater impact ahead! ๐
PMM Summit in Austin was jam-packed with insights, strategies, and innovative ideas. I canโt recap the whole day, but hereโs some highlights!
๐ฅ AI in Product Marketing:
Scott Baker from IBM delivered a powerful message on how to thoughtfully integrate AI into our work.
His advice? Donโt be afraid to set a date to flush the training data and retrain your AI tools.
Data-Driven Storytelling:
Chris Apaliski from JPMorgan Payments laid out a masterclass on transforming numbers into narratives.
The bottom line: Context > Content.
โค๏ธ Empathy as a Superpower:
Candace Collins reminded us that empathy elevates every part of our work.
Her tip? Imagine your persona is a close friend or family member.
๐ Thought Leadership in B2B Marketing:
Priyanka Tiwari from AWS nailed what it takes to lead with thought leadership content.
Jayson Gehri from Delinea emphasized the importance of aligning product, sales, and marketing.
His advice? Use forrester and interview your customers!
Final Thoughts: Today reminded us that product marketing is equal parts art and science. What a great event.
This week I attended the Product Marketing Summit in Austin, and a few things really stuck with me. The pace of tech keeps accelerating, but keeping customers aligned is harder than ever. And when it comes to AI, it turns out even models need an expiration date. Here are some of the biggest insights that got me thinking:
- Tech moves faster, but customer alignment is more fragile โ Innovation should be intentional, not just for the sake of it.- Saifuddin Gunja
- We overemphasize sales over customer success- knowing why you WIN is just as important as why you LOSE. -Cam Turnbow
- Loss aversion drives decisions more than potential gains.- Rachel R.
- It's important to maintain AI hygiene โ set a โuse byโ date to retrain models. - Scott Baker
I'm still processing through countless pages of notes, AI tools, and tips/tricks - such an amazing conference Product Marketing Alliance!
Had a great time attending and speaking at Product Marketing Summit Austin this week! Particularly enjoyed learning:
๐ก How to better leverage AI to expand marketing's reach and impact
๐ก Strategies for addressing unique buyer vs. user needs
๐ก How to pair qual & quant insights with storytelling to demonstrate value
Thanks again to the planning team for a well-executed, fun, and informative event ๐ Product Marketing Alliance Martha Harris
๐ ๐๐ฎ๐ฟ๐ฒ๐ฒ๐ฟ-๐๐ต๐ฎ๐ป๐ด๐ถ๐ป๐ด ๐๐ป๐๐ถ๐ด๐ต๐๐ ๐ณ๐ฟ๐ผ๐บ ๐๐ฎ๐ ๐ญ ๐ฎ๐ ๐๐ต๐ฒ
Product Marketing Alliance ๐ฆ๐๐บ๐บ๐ถ๐
Day 1 at the Product Marketing Summit has been packed with incredible insights! From bridging the gap between product, marketing, and technical teams to aligning messaging with real customer needs, every session reinforced the ๐ถ๐บ๐ฝ๐ฎ๐ฐ๐ ๐ผ๐ณ ๐๐๐ฟ๐ผ๐ป๐ด ๐ฐ๐ฟ๐ผ๐๐-๐ณ๐๐ป๐ฐ๐๐ถ๐ผ๐ป๐ฎ๐น ๐ฐ๐ผ๐น๐น๐ฎ๐ฏ๐ผ๐ฟ๐ฎ๐๐ถ๐ผ๐ป.
๐น ๐๐ฐ๐ธ ๐ฅ๐ฐ ๐ธ๐ฆ ๐ฆ๐ฏ๐ด๐ถ๐ณ๐ฆ ๐ฑ๐ณ๐ฐ๐ฅ๐ถ๐ค๐ต๐ด ๐ข๐ณ๐ฆ ๐ฃ๐ถ๐ช๐ญ๐ต ๐ง๐ฐ๐ณ ๐ณ๐ฆ๐ข๐ญ ๐ค๐ถ๐ด๐ต๐ฐ๐ฎ๐ฆ๐ณ ๐ฏ๐ฆ๐ฆ๐ฅ๐ดโ๐ฏ๐ฐ๐ต ๐ซ๐ถ๐ด๐ต ๐ง๐ฐ๐ณ ๐ต๐ฉ๐ฆ ๐ด๐ข๐ฌ๐ฆ ๐ฐ๐ง ๐ช๐ฏ๐ฏ๐ฐ๐ท๐ข๐ต๐ช๐ฐ๐ฏ?
๐น ๐๐ฐ๐ธ ๐ค๐ข๐ฏ ๐๐๐๐ด ๐ข๐ค๐ต ๐ข๐ด ๐ฎ๐ข๐ณ๐ฌ๐ฆ๐ต ๐ต๐ณ๐ข๐ฏ๐ด๐ญ๐ข๐ต๐ฐ๐ณ๐ด, ๐ฃ๐ณ๐ช๐ฏ๐จ๐ช๐ฏ๐จ ๐ค๐ถ๐ด๐ต๐ฐ๐ฎ๐ฆ๐ณ ๐ช๐ฏ๐ด๐ช๐จ๐ฉ๐ต๐ด ๐ช๐ฏ๐ต๐ฐ ๐ฑ๐ณ๐ฐ๐ฅ๐ถ๐ค๐ต ๐ฅ๐ฆ๐ท๐ฆ๐ญ๐ฐ๐ฑ๐ฎ๐ฆ๐ฏ๐ต ๐ฆ๐ข๐ณ๐ญ๐บ?
๐น ๐๐ฐ๐ธ ๐ฅ๐ฐ ๐ธ๐ฆ ๐ฃ๐ณ๐ฆ๐ข๐ฌ ๐ฅ๐ฐ๐ธ๐ฏ ๐ด๐ช๐ญ๐ฐ๐ด ๐ข๐ฏ๐ฅ ๐ฅ๐ฆ๐ฎ๐ฐ๐ค๐ณ๐ข๐ต๐ช๐ป๐ฆ ๐ฌ๐ฆ๐บ ๐ฅ๐ข๐ต๐ข ๐ข๐ค๐ณ๐ฐ๐ด๐ด ๐ต๐ฆ๐ข๐ฎ๐ด?
Some standout takeaways so far:
โ๏ธ ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ฎ๐ ๐๐ต๐ฒ ๐ก๐ผ๐ฟ๐๐ต ๐ฆ๐๐ฎ๐ฟ โ Every decision should be rooted in real customer data and insights.
โ๏ธ ๐ฃ๐ฟ๐ผ๐ด๐ฟ๐ฒ๐๐ ๐ผ๐๐ฒ๐ฟ ๐ฝ๐ฒ๐ฟ๐ณ๐ฒ๐ฐ๐๐ถ๐ผ๐ป โ The best teams test, iterate, and refine, rather than waiting for the โperfectโ launch.
โ๏ธ ๐๐บ๐ฝ๐ฎ๐๐ต๐ ๐ถ๐ป ๐๐๐ผ๐ฟ๐๐๐ฒ๐น๐น๐ถ๐ป๐ด โ Buyers remember stories, not slides. The best PMMs craft narratives that resonate.
โ๏ธ ๐๐ ๐ฎ๐ ๐ฎ๐ป ๐ฒ๐ป๐ฎ๐ฏ๐น๐ฒ๐ฟ โ AI isnโt replacing us; itโs helping us work smarter and make better strategic decisions.
โ๏ธ ๐ ๐ฎ๐๐๐ฒ๐ฟ๐ถ๐ป๐ด ๐๐ฟ๐ฒ๐ฒ๐บ๐ถ๐๐บ โ Learning about applying the โMiddle Wayโ philosophy to freemium productsโoffering real value for free while naturally guiding users toward an upgrade. The challenge? Avoiding the โart of falling in freemiumโโfrom disengagement to conversion to entitlement.
A huge thank you to todayโs speakers from leading companies such as Katie Nafius with Visa, Scott Crawford with Lenovo, Nicole Watson with Salesforce, Richa Taldar with Walmart, Frank Boosman with Amazon Web Services (AWS), Casey Moujaes (Comeau) and Sarah Milbrath with The Knot Worldwide, Sierra Hack, MBA with Expedia Group, Aria Jelinek with Prelude @ Circuit , James Harper with Virtana Corp. Daniella Latham with Atlassian and more...
Reflecting on an incredible week at the Product Marketing Summit in Austin!
A huge thank you to Martha Harris and the Product Marketing Alliance for putting together such a fantastic event and to all the speakers, panelists, and attendees who made it such a valuable experience. It was an honor to share insights on how product marketers can quantify their success, demonstrate impact, and prove value in any industry they serve.
It was even more inspiring to learn from so many brilliant minds in the field. Some standout sessions that sparked great conversations:
Hira Saeed on how to work with technical founders as a PMM
Saifuddin Gunja on marketing to buyers vs users
Scott Baker on navigating the AI landscape
Chris Apaliski on using qualitative insights and campaign performance to create deeper narratives
Priyanka Tiwari on leveraging thought leadership and influencer marketing for product success
Beyond the sessions, one of the best parts was connecting and reconnecting with fellow product marketers, including Crystal Crouch, Rachel Revoy, Anastacia Darby, Sierra Hack, Clinton Ford, Ryan Grippin, and James Honey, sharing experiences, and diving into the challenges and opportunities that lie ahead for our field. Events like these remind me why I love what we doโbridging the gap between product, market, and customer to drive real impact.
Already looking forward to next year! ๐
