β Spotlight effect- the single most common reasons why we don't publish online.
I write about two ways to overcome this
β’ Consistency (DUH!)
β’ The 5th grader phenomenon
Read here π
I noticed something.
We have a new digital product coming out everyday.
With so many new products, the way we market needs to change.
π« 4Ps of marketing
β
SAVE framework.
And that's what today's atomic essay is about.
Read π
π₯Ί Writing online is scary.
Today, I write about 8 things that helped become a better writer.
Here's one.
β
Write to communicate and persuade
β Don't write for 'perfect grammar'.
And 7 more here π
Specificity in copywriting is under-rated.
β’ It helps you persuade people
β’Β It helps you paint a picture in the reader's mind.
Here's how I would go about it π Would you add anything?
So recently I go exposed to UX writing.
In the past week, @yenceesanjeev and myself have had a debates, discussions over UX writing.
I made observations along the way. 6 to be precise.
And that forms day 7 of #ship30for30
Read π
It's time to re-think B2B social media
In today's #ship30for30 I write on why B2B social needs a new avatar.
β Brand-led social
β
People led-social.
Read π
Day-9 of #ship30for30 is about a recent learning.
I write about
β’ 3 reasons why 'having a niche' when you start writing online is overrated
β’ 1 way to overcome this.
You should give it a read π
π Content overload a.k.a only consumption can be dangerous to your brain.
π It leads to fatigue
π It leads to brain obesity.
I talk about how I would tackle this with an RR framework.
And that's Day-11 of #ship30for30
β
Communicate with visuals.
β Communicate with words
In day-12 of #ship30for30, I demonstrate why words are means to an end.
Copywriting β better words.
Read π
π― This is the best sales deck you will ever see.
And the sad thing is- 99% of marketers fail to see this.
I write about it in Day-13 of #ship30for30
Read π
I used to feel like this π« thinking of reading books.
I went from π« to π€© thinking about reading.
I attribute it to 1 thing. And that forms my essay for day-14 of #ship30for30
Please read?
It's day-15 of #ship30for30.
And I realised it's a good time to reflect on things I've learnt from the community.
What a journey it's been! Read
After what's been a slightly tough week, back to publishing.
Day-19 of #ship30for30, wrote about something that I'm persuading a lot of people to do.
Read here. And most importantly- get started.
I write about cold-emailing today.
But, why should you listen to me? π₯
I've been part of campaigns where the entire success banked on the success of cold emails. And it tuned out
I've been part of cold emails with 60% response rates.
And here's what I learnt.
Entering the final third of #ship30for30.
And today I write about a burning question a lot of folks ask me
"Which channel do I double down on marketing?"
I answer this in 182 words and 1 table.
Read
I've been trying to read π off-late.
And few have changed the way I think about marketing (and my everyday job).
I compile them on day-22 of #ship30for30
Read
199 words.
And I explain the commonalities between
β’FedEx,
β’Salesforce,
β’Dominos,
β’ Marlboro
And what your brand can learn from them).
Read my post for day23 of #ship30for30 π
I work at a startup.
I'm trying to create stuff online.
And I found some similarities between the two.
That forms day-24 of my #ship30for30
Read
I really wish I knew this...
And I write about it in today's #ship30for30
Do read :) Not saying more.
I had 0 motivation to write today.
But it's about putting in the grind. And I wanted to write something on how writers can overcome an audience's attention span!
Did this catch your attention?
Read
It's day-29.
Missed a couple during the weekend.
But here. Back with an essay I firmly believe in
Read
I tried something new on the final day of #ship30for30 .
#Ship30for30 was a new format for me when I started.
So it's only right that I end this awesome cohort with something that I haven't tried before.
Do let me know what you folks think? Please?
