Louie Woodall
You've already paid for yourself. That "post your milestones" tip has bagged me 5 new paying subscribers today.
Andy Dehnart
I realized that I was doing exactly what you predicted, which was thinking about upgrading and not making the decision until I'd read several e-mail messages. Your techniques work!
L'Oreal Thompson Payton
TBH, if it weren't for Jenni Gritters and Kaitlyn Arford recommending Lex Roman I wouldn't have signed up for their newsletter and I definitely wouldn't have signed up for their virtual meetings and I most certainly wouldn't have thought to a) increase my subscription price and b) run an EOY campaign to increase my number of paid subscribers!
As a result, I ended up with 48 paid subscribers last year--just two shy of my goal of 50. You can still help me get there: lnkd.in/gf5_h4jb
Tarzan Kay
Lex provides the smoothest ad-buying experience you’ve ever experienced! Her delivery and tracking is meticulous and makes it so easy to see what ads worked, which I can re-use for the next ads I buy. The process was collaborative and easy. Would definitely purchase again.
Tarzan Kay
Your creative energy is so blazing hot it feels like I want to grab on and ride it.
Raven O'Neal
You will not be disappointed.
I'll layer on--I am not even trying to monetize my newsletter (yet) and I have found Lex's content super supportive in scaling and sales overall.
Matt Brown
There's a lot of advice out there for newsletter publishers. I don't find a lot of it particularly helpful, but that's only because I run a different kind of business than the typical newsletter.
One person who I think legitimately DOES provide a lot of value for anybody who writes a journalism/essay focused publication? Lex Roman. Journalists Pay Themselves is a really valuable part of email diet. Anybody who is curious about the premium subscription business, going solo, and critically looking at all the parts of running a dang business that maybe we neglected as pure reporters (subscriber flow? Advertising media kits? Pricing?!?) would benefit from Lex's work.
Not an advertisement. Just a personal recommendation for anybody out there trying to figure out how to make this stupid business work. There are lots of great industry publications out there that will make you smarter...but I'd recommend you add theirs to your inbox.
Adriana Tica
Lex's newsletter is a must-read. I'm not even a journalist and I still enjoy it because any business is a media business these days 😉
Marj Rodriguez
I truly believe 2025 is the year of the micro creator. 🚀
What excites me most is seeing platforms like YouTube, Threads, and LinkedIn prioritize independent voices—thought leaders, coaches, creatives, and everyday people with a unique perspective—on everyone's Recommended Feed.
There's something special about discovering a piece of content with just a few hundred views that completely shifts your perspective or brightens your day. I always feel compelled to support those creators.
Lately, I've been enjoying Lex Roman's newsletters Low Energy Leads. She has a refreshingly chill yet insightful interview with Metricool, sharing how she built a 6-figure business without needing big-budget production. Worth a read!
Ron Zwerin
I've said it before and I'll say it again, Lex's Saturday morning email is my favorite thing to read (with coffee, of course!).
This is a new frontier for journalism. Lex helps journalists wrap their arms around the business and process of going alone. Journalists know how to tell stories. Lex helps them make a living while doing it.
Louie Woodall
This really helped level up my messaging for the @climateproof.news paid membership tier.
It's a must read for all those wondering morosely why they can't get upgrades.
Everything I read from Lex helps make me money, so newsletter writers of the world, what are you waiting for?
Sign up!
jasmine mithani
One of my favorite #SRCCON sessions this year was hosted by Lex and
@lizkellynelson.com
. Excited to support them and learn more over the next year.
I'd encourage anyone interested in newsletters and our changing media ecosystem to check out Lex's work and contribute to their summer fundraiser.
Chris Nguyen
Olly Meakings
Erica Snyder
Brandy Cerne
Alison Coward
Ben Mosior
Olly Meakings
Joanne B Kaminski
Abhishek Kumar
Janna Carlson
Kari Ginsburg
Clara
This online course is excellent. Lex is gentle and encouraging. The newsletter course is all about keeping it MVP, maintaining momentum, and not second guessing yourself.
In fact it is so easy that a 10 year old could do it. My newsletter is targeting parents and teachers K to 8. So, naturally I involved my two kids, 10 and 13.
They loved the mini-lesson on "Designing Your Newsletter". It's their summer break, and wow, this was fun for them.
I could tell that they felt that Lex was speaking directly to them through the camera. The result: A solid newsletter header, taglines, and some playful social media headers that fit the value proposition of the newsletter.
Our brand feel was done in just 90 minutes, no brand guides and no busy work. If a 10 year old could take this course, you will enjoy it too.
PS if you want more support and strategies, joining Legends will be more than worth the cost of the course.
Vyki Englert
1000% I would say no if you invited me to a virtual networking event on Zoom-- unless your name is Lex Roman and then I'm clearing my damn...
Vyki Englert
1000% I would say no if you invited me to a virtual networking event on Zoom-- unless your name is Lex Roman and then I'm clearing my damn...
Greg Nix
If you run a newsletter (or want to) you simply MUST subscribe to Lex’s work.
Louie Woodall
Josh Spector
My partnership with Lex was as unique as it was successful.
I've done a lot of various sponsorship and ad campaigns over the years and have never done one that felt as customized and detailed as what Lex did.
It was a true partnership designed not just to drive sales to my membership, but to connect the right people with the right offer so that everyone would win.
And that's exactly what happened.
I got a bunch of new clients, members, subscribers, and followers - all of whom have proven to be a perfect fit for the strategies I teach and products I offer.
It was a home run partnership and I look forward to doing another one with Lex down the road.
✨ Jennifer Blatz
I am excited to share that I completed Lex Roman’s
🎉 “Launch Your Paid Newsletter”
course and I have to give it two thumbs up.
This course is informative, and gets directly to the point on how a person can launch a profitable newsletter right now.
It offers tactical tips and honest advice which will give a person enough confidence to select an email service provider platform, know how to simply design your first newsletter, all the way through how to get subscribers and make money off of your newsletter.
If you feel overwhelmed by all the different courses and webinars out there on this topic, I highly recommend this one from Lex. She keeps it real and makes the content approachable and easy to consume.
Maybe now I can jump the gun and start that newsletter I’ve been thinking about. Ha!
If you want an easy, action-packed course about how to start a newsletter, this one's for you! Link to the course in the comments.